Study Breaks College Media Presents--and Refutes--Eight Common Excuses for Not Utilizing Social Media, Explaining to Businesses How it isn't Just Profitable but Necessary

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Study Breaks College Media, a leading college entertainment media company, examines eight common excuses businesses and individuals use for abstaining from social media. Study Breaks then refutes them, breaking down the errors in logic and explaining how businesses must become active on social media, not just to make profits but to remain competitive at all.

common excuses for not having a social media presence
...this is a revolution in the way people build relationships, gain trust, and become experts in their markets, converting tweets, posts, and status updates into conversations that will lead to dollar signs, referrals and a business succeeding...

It’s easy to make excuses not to be on social media, but nowadays, one can’t afford not to participate. It’s a literal disadvantage in the business world to not have an online presence, and here the most common excuses are refuted.

Social Media is a fad.”

This isn’t MySpace; this is a revolution in the way people build relationships, gain trust, and become experts in their markets, converting tweets, posts, and status updates into conversations that will lead to dollar signs, referrals and a business succeeding in a competitive economy where everyone’s already going digital. There are hundreds of millions of active users on Facebook and Twitter. This clearly states the change in how everyone is communicating, learning, and conducting business.

“I like privacy.”

That’s why accounts can be secured, and one can elect to only share the information, photos, and everything else that they feel people should know about them. One good idea for users is to change their password every quarter and follow advice from the sites that they are a part of. It’s important to be smart about one’s private information; using a birthday for example is more common of a password than anything else and guess what? It’s one of the worst things one can do on the Internet. One option is to follow the big guys on all social platforms, not only because of the content that they share, but because they are always sharing informative insights in regards to security settings and safe Internet practices. Be smart--this is the Internet after all.

“There are too many social networks.”

It’s important to only use social networks that one feels they would be able to handle. The worst thing a brand can do is sign up for a social network and disappear because he/she/they have no idea how to use it efficiently. As a business or brand that is just getting the feel of this digital world, a good idea is to just use a couple of the most useful platforms like Facebook, Twitter, YouTube, and some sort of blogging platform such as Google Blogger or WordPress. Content is king, but marketing is queen.

“I don't know how to use this stuff."

When Twitter first rolled out in 2006 many people probably thought, “This is so pointless, who wants to hear about what someone ate or lunch?” But consider how many huge businesses were building networks and creating revenue from engaging with potential customers on this social platform. Thanks to sites such as, there are tons of inexpensive--if not free--seminars and meet-and-greets.

“My type of customers aren't on social media sites.”

It’s funny you say that, because LinkedIn has hundreds of millions of active users alone, and these folks range from college students to CEO’s of top Fortune 50 companies. Don’t be the person who misses the opportunity of reaching a potential client. Customers and potential customers live on social media sites, and that’s only going to increase as time goes on.

“What's the return on investment (ROI) anyways?”

A Return On Investment in social media is just a return on social media goals. For example, if the goal is to drive sales, the return would be the number of sales that can be associated with the social media campaign.

“I don’t even know what to say, in all honesty.”

Social media shouldn’t be thought of as a place to just talk, talk, talk. Social media should be used as a listening tool. Salespeople always forget the most important point of a sale is listening. With tools such as Twitter, there can literally be a list of key words that pertain to a company’s products and services so that they can keep tabs on what people may be looking for over the social network. Listening to what people are saying is the only way one can genuinely build a connection with a stranger over the Internet and across the globe. One should engage, not just go in for the kill. If one learns to be of service, the sale will come organically.

“I don't have enough time.”

There’s something wrong if a business can't make time to market itself and build relationships with potential clients on something as simple as Facebook or Twitter. Odds are low that the phone will ring or someone will walk into the store. It’s important to take advantage of every marketing vehicle available, and with social media being free, one can't afford not to have a presence. It doesn’t matter if the user is a doctor, lawyer, politician or even a high school student, the majority of America is on social media sites, and by not being out there, one will have a bigger challenge in the next five years when absolutely everyone has else has caught on and their business isn’t even considered a competitor. With a large array of social management tools, it’s possible to essentially schedule a whole week with automated customized tweets and status updates. And it’s important to remember--just because one goes to bed at 8 pm, it doesn’t mean that Facebook shuts down its service hours.

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and three southeast cities (Athens, GA; Auburn, AL; Columbia, SC). (

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David Reimherr
Shweiki Media
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