In his session, “Dos and Don’ts of Digital Marketing,” he will share the traits of the most successful and least successful insurance agencies in the country.
Warwick, RI (PRWEB) September 10, 2012
As a speaker at MarketScout’s 6th annual Entrepreneurial Insurance Symposium, Adam DeGraide, founder and CEO of Astonish – the leading insurance digital marketing system in the U.S. – will address an audience of insurers, intermediaries, and agents about the importance of social media and Internet marketing in growing market share.
In his session, “Dos and Don’ts of Digital Marketing,” he will share the traits of the most successful and least successful insurance agencies in the country. There will be case studies that contrast the successful and unsuccessful and DeGraide will be providing a 7-step action plan on how to be successful at digital marketing.
DeGraide is a veteran Internet marketer and sales guru. In 1997, he started his first company, BZ Results, a digital marketing company that helps car dealers use the Internet to grow their businesses. After the sale of BZ Results in 2006, DeGraide started Astonish. As the founder and CEO of Astonish, DeGraide and his team are the driving forces behind a vision to help the insurance industry grow their businesses by using the Internet.
The two-day Entrepreneurial Insurance Symposium will be held September 11 – 12 at the Cityplace Conference and Event Center in Dallas, Texas. It offers attendees a place to hear about innovations happening in the insurance industry as well as obtain a CIC/CRM update and CE credit.
To learn more about the event visit http://www.einsurancesymposium.com.
Astonish is on a mission to change its clients’ lives by changing their business. The company firmly believes the local distribution channel is the greatest asset of the insurance industry and is dedicated to helping this channel (including insurance agencies, firms, and individuals) adapt to the modern landscape of the Internet consumers in order to thrive and not get left behind.
For over half a decade, Astonish has been the leader in providing digital marketing solutions for the insurance industry. Since 2006, Astonish has built a complete insurance digital marketing system. The Astonish system leverages three main arenas to help their clients grow: digital marketing, coaching and training, and the Virtual Profit Center.
At the core of the Astonish system is the Virtual Profit Center (VPC). Astonish designed and developed this proprietary software as an advanced automated Customer Relationship Marketing/Management tool (CRM) specifically for the insurance industry.
Astonish was founded by Adam DeGraide, CEO; Tim Sawyer, President; and John Boudreau, COO. It is headquartered in Rhode Island, with an office in Orlando, Florida. The company employs just over 100 employees and has marketing and sales representatives in more than 20 states.
MarketScout is an insurance distribution and underwriting company headquartered in Dallas, Texas. The firm owns and operates the MarketScout Exchange at http://www.MarketScout.com as well as over 40 other online and traditional underwriting and distribution venues. In 2010, MarketScout launched
MarketScout Wholesale, LLC (MSW) to complement its electronic underwriting and distribution strategy. MarketScout and MSW have offices in Arizona, Arkansas, California, Connecticut, Florida, Indiana, Illinois, Louisiana, New York, Oregon, Texas and Washington D.C.