Louisville, KY (PRWEB) September 10, 2012
Dewey's Pizza is an icon in Cincinnati, so when they went about re-designing their website, they had to partner with a marketing agency that could bring their in-store vibe to the digital space. Enter LeapFrog Interactive. With the artistic direction of Senior Art Director Jeremy Reiss, and the creative voice of Senior Writer Nathan Dye, the final product was inspiring.
“Dewey’s Pizza tasked us with re-vamping their website to make it simple, organized and in-tune with their culture,” said Jeremy Reiss, Senior Art Director at LeapFrog Interactive. “So, we went to work translating their fun, brand characteristics into an online experience that mirrors their in-store vibe.”
Dewey's Pizza has a culture and brand rooted in amazing pizza and a love of music, and relaxed atmosphere. To help further support that tangible culture, those brand attributes became the focal points of the redesign to help boost their internet marketing. By simplifying the amount of content that existed, and re-working it to be more digestible and engaging to consumers, LFI was able to successfully re-launch a new site for Dewey's that accomplished these goals.
The Web Design Ledger (WDL) also took note of the new design, featuring the site on their list of the 23 Creative and Inspiring About Pages and 21 Beautiful Contact Pages.
“We’re always excited to work on projects with clients who understand the strength and importance of marrying your physical culture with your online presence,” said Alan Gilleo, Chief Creative + Experience Officer. “This site is a testament to a great, creative partnership.”
About LeapFrog Interactive
Founded in 1999, LeapFrog Interactive Agency is a full-service digital agency offering a range of guidance to identify client needs and broaden strategic capabilities. Headquartered in Louisville, Kentucky, with satellite offices in Cincinnati and Boston, LFI offers clients access to capabilities in SEO, PPC, Social Media, Email Marketing, Mobile Marketing, Display Media, Media Buying / Planning, Digital Design, CMS, Website Development, Research and Analytics. Client list includes world-renowned names in the Consumer Retail, Fashion + Entertainment, Financial Services, Healthcare, B2B, Food + Beverage, and Education industries. For more information, please visit http://www.leapfroginteractive.com.
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