ERA Announces 2012 ERA Moxie Awards Winners

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Winners honored during the Moxie Awards Gala on Sept. 13 at the Wynn Hotel, Las Vegas

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The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2012 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 13, at the 2012 ERA D2C Convention at the Wynn, Las Vegas.

“Tonight’s Moxie Awards Gala celebrated the high caliber of creativity and originality in direct response marketing. Congratulations to all the winners and the finalists for helping to make our industry shine,” says ERA President and CEO Julie Coons.

The ERA Moxie Awards represent the best in television, radio, online and mobile direct response marketing. Among the most anticipated awards presented are the Best of the Year categories:

Best Short Form of the Year – Under $50K

  • Bake Pops


Best Short Form of the Year – Over $50K

  • Turbo Pak

Infomercials, Inc.

Best Long Form of the Year – Under $250K

  • Ahh Bra2

Torstar Media Group Television/SHOPTV

Best Long Form of the Year – Over $250K

  • INSANITY “Not So Crazy After All”

Beachbody, LLC

Best Short Form, Beauty

  • Proactiv Solution 13 “Deep Cleansing Brush”


Best Long Form, Beauty

  • Proactiv Solution 13 v3


Best Short Form, Health

  • LA Weight Loss


Best Long Form, Health

  • ZQuiet “Stop Snoring”

Envision Response, Inc.

Best Short Form, Sports & Fitness

  • ICON Health & Fitness, Weider Speed Weight 100

R2C Group

Best Long Form, Sports & Fitness

  • Jillian Michaels Body Revolution

Dragonfly Productions

Best Short Form, Housewares

  • Grout Bully

Bluewater Media

Best Long Form, Housewares

  • Hoover WindTunnel Air

Acquirgy Inc.

Best Short Form, Intellectual Property

  • Shirley Temple

Two-D Productions

Best Long Form, Intellectual Property

  • GameFly “Game Center”

R2C Group

Best Short Form, Variety

  • Sift N Toss

Concepts TV Productions

Best Long Form, Variety

  • JawSaw

Infomercials, Inc.

Best Celebrity Presenter

  • Jillian Michaels

NordicTrack Incline Trainer X9i

Best Short Form, International DRTV Production

  • Proactiv Solution – Sam Willoughby


Best Long Form, International DRTV Production

  • Octaspring


Best Short Form, U.S. Hispanic

  • Clave al Inglés

Omni Direct Inc.

Best Long Form, U.S. Hispanic

  • CarMD

Euro RSCG Edge

Best DR Website Design



Best Mobile Marketing Campaign

  • Ines Secret Mobile Application

Oak Lawn Marketing Group

Best Use of Online Video

  • What if Justin Bieber knocked on your door to give you some Proactiv?


Best Female Presenter

  • Carey Grange


Best Male Presenter

  • Jay Kordich

“How to Live to be 100”

Best DR Radio Campaign

  • Protection 1, Mike & Mike on ESPN Radio

R2C Group

Best Live Shopping On-Air Guest

  • Akos Jankura

Torstar Media Group Television/SHOPTV

Best Short Form, DR Corporate Branding

  • LifeLock “Parallel Lives”

Euro RSCG Edge

Best Long Form, DR Corporate Branding

  • Blount, Oregon PowerNow Chainsaw

R2C Group

People’s Choice, Short Form

  • Stompeez

Infomercials, Inc.

People’s Choice, Long Form

  • Euro-Pro, Shark Lift-Around

R2C Group

Volunteer of the Year Award

  • Loren Crannell, Moulton Logistics Management

Lifetime Achievement Award

  • Kevin Harrington, As Seen on TV, Inc.

DR Icon Award

  • Montel Williams

Marketer of the Year

  • Hampton Direct

To view a complete list of winners, go to

The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit

The Electronic Retailing Association’s 2012 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit

Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. For more information about ERA, please visit

Media Contact
Vi Paynich
Content Manager
Electronic Retailing Association
Tel. 909-606-3406

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Dave Martin
Electronic Retailing Association
(703) 908-1031
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