Las Vegas, NV (PRWEB) September 14, 2012
The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2012 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 13, at the 2012 ERA D2C Convention at the Wynn, Las Vegas.
“Tonight’s Moxie Awards Gala celebrated the high caliber of creativity and originality in direct response marketing. Congratulations to all the winners and the finalists for helping to make our industry shine,” says ERA President and CEO Julie Coons.
The ERA Moxie Awards represent the best in television, radio, online and mobile direct response marketing. Among the most anticipated awards presented are the Best of the Year categories:
Best Short Form of the Year – Under $50K
- Bake Pops
Telebrands
Best Short Form of the Year – Over $50K
- Turbo Pak
Infomercials, Inc.
Best Long Form of the Year – Under $250K
- Ahh Bra2
Torstar Media Group Television/SHOPTV
Best Long Form of the Year – Over $250K
- INSANITY “Not So Crazy After All”
Beachbody, LLC
Best Short Form, Beauty
- Proactiv Solution 13 “Deep Cleansing Brush”
Guthy-Renker
Best Long Form, Beauty
- Proactiv Solution 13 v3
Guthy-Renker
Best Short Form, Health
- LA Weight Loss
Kingstar
Best Long Form, Health
- ZQuiet “Stop Snoring”
Envision Response, Inc.
Best Short Form, Sports & Fitness
- ICON Health & Fitness, Weider Speed Weight 100
R2C Group
Best Long Form, Sports & Fitness
- Jillian Michaels Body Revolution
Dragonfly Productions
Best Short Form, Housewares
- Grout Bully
Bluewater Media
Best Long Form, Housewares
- Hoover WindTunnel Air
Acquirgy Inc.
Best Short Form, Intellectual Property
- Shirley Temple
Two-D Productions
Best Long Form, Intellectual Property
- GameFly “Game Center”
R2C Group
Best Short Form, Variety
- Sift N Toss
Concepts TV Productions
Best Long Form, Variety
- JawSaw
Infomercials, Inc.
Best Celebrity Presenter
- Jillian Michaels
NordicTrack Incline Trainer X9i
Best Short Form, International DRTV Production
- Proactiv Solution – Sam Willoughby
Guthy-Renker
Best Long Form, International DRTV Production
- Octaspring
Kingstar
Best Short Form, U.S. Hispanic
- Clave al Inglés
Omni Direct Inc.
Best Long Form, U.S. Hispanic
- CarMD
Euro RSCG Edge
Best DR Website Design
- trytemptu.com
Temptu
Best Mobile Marketing Campaign
- Ines Secret Mobile Application
Oak Lawn Marketing Group
Best Use of Online Video
- What if Justin Bieber knocked on your door to give you some Proactiv?
Guthy-Renker
Best Female Presenter
- Carey Grange
Temptu
Best Male Presenter
- Jay Kordich
“How to Live to be 100”
Best DR Radio Campaign
- Protection 1, Mike & Mike on ESPN Radio
R2C Group
Best Live Shopping On-Air Guest
- Akos Jankura
Torstar Media Group Television/SHOPTV
Best Short Form, DR Corporate Branding
- LifeLock “Parallel Lives”
Euro RSCG Edge
Best Long Form, DR Corporate Branding
- Blount, Oregon PowerNow Chainsaw
R2C Group
People’s Choice, Short Form
- Stompeez
Infomercials, Inc.
People’s Choice, Long Form
- Euro-Pro, Shark Lift-Around
R2C Group
Volunteer of the Year Award
- Loren Crannell, Moulton Logistics Management
Lifetime Achievement Award
- Kevin Harrington, As Seen on TV, Inc.
DR Icon Award
- Montel Williams
Marketer of the Year
- Hampton Direct
To view a complete list of winners, go to http://www.d2cshow.org/awards.html.
ABOUT THE MOXIE AWARDS
The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit http://www.D2Cshow.org.
ABOUT THE 2012 ERA D2C CONVENTION
The Electronic Retailing Association’s 2012 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.
ABOUT THE ELECTRONIC RETAILING ASSOCIATION
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. For more information about ERA, please visit http://www.retailing.org.
Media Contact
Vi Paynich
Content Manager
Electronic Retailing Association
Tel. 909-606-3406
vpaynich(at)retailing(dot)org