Las Vegas, NV (PRWEB) September 14, 2012
The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2012 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 13, at the 2012 ERA D2C Convention at the Wynn, Las Vegas.
“Tonight’s Moxie Awards Gala celebrated the high caliber of creativity and originality in direct response marketing. Congratulations to all the winners and the finalists for helping to make our industry shine,” says ERA President and CEO Julie Coons.
The ERA Moxie Awards represent the best in television, radio, online and mobile direct response marketing. Among the most anticipated awards presented are the Best of the Year categories:
Best Short Form of the Year – Under $50K
Best Short Form of the Year – Over $50K
Best Long Form of the Year – Under $250K
Best Long Form of the Year – Over $250K
Best Short Form, Beauty
Best Long Form, Beauty
Best Short Form, Health
Best Long Form, Health
Best Short Form, Sports & Fitness
Best Long Form, Sports & Fitness
Best Short Form, Housewares
Best Long Form, Housewares
Best Short Form, Intellectual Property
Best Long Form, Intellectual Property
Best Short Form, Variety
Best Long Form, Variety
Best Celebrity Presenter
Best Short Form, International DRTV Production
Best Long Form, International DRTV Production
Best Short Form, U.S. Hispanic
Best Long Form, U.S. Hispanic
Best DR Website Design
Best Mobile Marketing Campaign
Best Use of Online Video
Best Female Presenter
Best Male Presenter
Best DR Radio Campaign
Best Live Shopping On-Air Guest
Best Short Form, DR Corporate Branding
Best Long Form, DR Corporate Branding
People’s Choice, Short Form
People’s Choice, Long Form
Volunteer of the Year Award
Lifetime Achievement Award
DR Icon Award
Marketer of the Year
To view a complete list of winners, go to http://www.d2cshow.org/awards.html.
ABOUT THE MOXIE AWARDS
The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit http://www.D2Cshow.org.
ABOUT THE 2012 ERA D2C CONVENTION
The Electronic Retailing Association’s 2012 ERA D2C Convention is the 21st annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 120 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.
ABOUT THE ELECTRONIC RETAILING ASSOCIATION
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. For more information about ERA, please visit http://www.retailing.org.
Electronic Retailing Association