Bohemia, NY (PRWEB) September 10, 2012
On September 10, 2012, social media agency fishbat, Inc. responded to an article covering social media insights inspired by Barack Obama’s digital efforts in the 2012 election by commenting on the digital efforts of both political parties.
According to Amber Mac, “President Barack Obama and his team have leveraged the political power of social media since the Illinois senator announced his intention to run for the top job in the White House in 2007. According to techpresident.com, Obama's 2008 online efforts [resulted in] 13 million emails, 4 million digital donors, and 2 million members on My.BarackObama.com, a social network that inspired grassroots campaigning on a scale never seen before in the United States.” Mac continued by stating that Obama’s social media fueled momentum has continued through his term, including a record breaking 52,000 tweets a minute during his acceptance speech at the 2012 Democratic National Convention.
Mac goes on to state, “presidential candidate Mitt Romney has been adding new initiatives to his digital strategy, such as buying a trending topic on Twitter.” The Romney campaign also used a mobile app to announce the selection of his running mate. Meanwhile, Obama’s campaign has taken on a more organic approach to trending on Twitter. In August, Obama became the first presidential candidate or incumbent to answer questions in a Reddit AMA.
“The digital initiatives launched by both political parties during this campaign have been substantially influential on each candidate’s reach. We believe that the decisions made by each candidate have their merits and can be used as inspiration to create digital campaigns for businesses as well,” says Justin Maas, VP of Client Relations at fishbat. “After all, politicians are looking to turn social media users into voters, while businesses are hoping to turn users into customers.”
Maas addresses the social campaign of both candidates. “Useful insights can be garnered from the efforts of both campaigns. Romney’s mobile app, the conversion of Obama’s now mobile-friendly website, the inclusion of photos for more engaging social media posts, the purchase of ad placement, and the launching of bold campaigns to generate organic growth are all great examples,” continued Maas. “Mac states in her article that ‘it takes a social media army to raise your digital profile,’ and here at fishbat we couldn’t agree more. That’s why our team combines our experience with the elements of a successful digital campaign to leverage social media appropriately for our clients.”
fishbat, Inc. is a full service social media marketing agency. fishbat uses social media management, search engine optimization (SEO), web design, and public relations, to strive as a marketing firm to raise awareness about your brand and build your corporate image.