RKG Named to Top Search Engine Marketing Vendor List in Internet Retailer's Latest Survey of Top Retailers

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Rapidly-Growing Digital Marketing Agency Has Added To Impressive Roster Since 2012 Survey Announced; RKG Now Tops Industry With Over 40 of Top 500 Retailers Onboard

"It is simply impossible to deliver flexible, customized solutions with rigid, third-party software.”
- George Michie

RKG | Rimm-Kaufman Group has been named to the top Search Engine Marketing vendors list in Internet Retailer’s 2012 survey of top retailers, the company announced today.

The highly-coveted industry ranking is based on interviews with more than 1,000 of today’s top retailers, conducted by the magazine’s research team. According to officials at the rapidly-growing Charlottesville, Virginia-based company, RKG has continued to add to its impressive client roster even since the survey was completed, and now counts an industry-leading roster of over 40 of the Top 500 retailers among its clients.

This latest positive news for RKG makes it the number one Search Engine Marketing vendor to serve top retail clients using proprietary bid management technology. This is a distinction that captures the essence of what the company is all about, according to its Co-Founder and CEO George Michie.

“RKG’s success can be traced directly to our client-centric approach and our deep retail experience,” Michie said. “One key way to that approach is that we serve our clients with proprietary, customizable technology. It is simply impossible to deliver flexible, customized solutions with rigid, third-party software.”

The source of the recognition, according to RKG VP of Marketing Ryan Gibson, makes it even more gratifying. “As an agency with its roots in retail and in search, it means even more to us to be recognized by a group made up of today’s leading retailers. Their recognition is further proof that our unique combination of smart marketers and leading technologies provides exactly what retailers want and need in a dynamic and challenging marketplace. We congratulate our partners on the IR 500 and look forward to sharing RKG’s capabilities with even more members of this elite group in the future.”

Current RKG clients on the 2012 IR500 list include Charming Shoppes, Eddie Bauer, Nutrisystem, ThinkGeek and Zale Corp, along with over 35 others.

Founded in 2003, RKG is a data-driven digital marketing agency specializing in paid search marketing, search engine optimization, social media, comparison shopping engines and display advertising, brought together by multichannel attribution management.

Long recognized as the thought leader in online marketing, RKG has nearly 200 clients in the retail, travel, media, education, finance and online services. Learn more at http://www.rimmkaufman.com. You can also follow RKG on Twitter @rimmkaufman.

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