Women Flock Online To Find Michelle Obama's Convention Dress Inspired Styles

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Traffic to fashion site http://www.pantheonstore.us Jumps 100% As Women Search for Michelle Obama's Dress Inspired Glamour

After Democratic National Convention came to an end traffic surged as fashionistas swooned over the custom-made Tracy Reese creation Michelle Obama wore for her speech.

America’s favourite fashion shopping site PantheonStore.us saw an enormous 100%* increase in traffic as women flocked online to find the Michelle Obama inspired dress.

After Michelle Obama's speech, women who had watched Democratic National Convention were clicking online to find the similar pink silk jacquard dress with pale blue trim .

PantheonStore.us - which hosts the world’s leading fashion and style brands and retailers - saw the term "Michelle Obama’s convention dress" jump into the top 40 search terms.

Tracy Reese and pink dresses also dominated 40% of the top 20 search terms as women across the country searched for a similar style to the the custom-made Tracy Reese creation.

“The impact of the Democratic National Convention was immediate and enormous on our site," says Antonio Maranhao , a Senior Manager at PantheonStore.us ’We are bound to see a spread of Michelle Obama's dress looks across the nation over the coming weeks. We are tracking the fashion impact of the election live and will be able to show how American fashionistas react to Michelle's looks over the coming weeks.”

About Pantheon Store

http://www.pantheonstore.us is the online equivalent of browsing the aisles of the America's most fabulous store. Powered by Amazon.com, the site also offers shoppers a complete fashion experience. As an online shopping site devoted to fashion, Pantheon Store brings the best brands allowing users to cross-shop hundreds of thousands of apparel, accessories and kid’s products — all in one place, featuring products from the most popular designer brands and big name fashions, to the up-and-coming boutiques.

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