Orem, Utah (PRWEB) September 10, 2012
The Federal Circuit of Appeals on Thursday upheld Blendtec’s $24 million willful patent infringement award, rejecting Vita-Mix Corp.'s appeal of the damages that a Utah federal court ordered it to pay its rival for selling blenders that infringed two of Blendtec's patents.
“This decision sends a strong message to those who would attempt to profit from the labor and ideas of someone else. Truly it’s a win for America’s visionaries, innovators and entrepreneurs, who build dreams, create jobs and positively impact the economy,” said Tom Dickson, founder and CEO of Blendtec, who invented the revolutionary WildSide™ jar that was the subject of the case.
“As we close this chapter, we extend our heartfelt gratitude to the many individuals—patent examiners, judges, jurors, attorneys and many others—who devoted their time and effort to protecting intellectual property rights and produced a fair and accurate outcome.”
In the ruling issued September 6, Federal Circuit Judges Pauline Newman, Alan Lourie and Sharon Prost affirmed the U.S. District Court’s earlier ruling that Vita-Mix had knowingly and irreparably harmed Blendtec by intentionally copying the company’s WildSide Jar design—a five-sided blending container that blends more quickly and completely than other containers.
The affirmation should bring to a close the protracted legal effort by Utah-based Blendtec to protect its intellectual assets, upholding the lower court’s $24 million damages award—one of the largest patent infringement awards in the history of the state of Utah.
Innovator versus Imitator
Since 1991, Blendtec has pioneered high-powered blender technology for use in commercial and residential settings. In 2001 Blendtec introduced the WildSide jar, designed with a distinctive fifth side. Competitor Vita-Mix noticed. After attempting—and failing—to devise a competitive jar of its own, decided to willfully copy Blendtec’s design.
District court documents cite former Vita-Mix employees, such as Scott Hinckley, Vita-Mix’s marketing director at the time, who wrote in an email about a customer, “They absolutely LOVE the new Blendtec container. This is an example of how it stacks up to ours: In our machine: 2 drinks take 30 seconds. 3 or more are impossible. In Blendtec’s new container: 4 drinks in 15 seconds.”
Jonathan Katz, the director of engineering at Vita-Mix at the time, testified that “although Vita-Mix considered other, design-around concepts, it ultimately chose to continue its infringing design.”
An Appeal Without Merit
Throughout the legal process the evidence was reviewed by numerous individuals, including the trial jury, seven federal judges and four patent examiners—all of whom were unanimous in their support of Blendtec’s case.
The Federal Court of Appeals concluded, “We have considered Vita-Mix’s remaining arguments and conclude that they are without merit…the judgment of the district court is affirmed.”
For the full text of the opinion of the United States Court of Appeals for the Federal Circuit, see:
Mark A. Miller
Partner, Holland & Hart
Manager, Public Relations, Blendtec
Blendtec manufactures industry-leading commercial blenders and dispensers for foodservice applications as well as commercial-grade blenders and appliances for home use. The award-winning Will It Blend? ® Internet video series (willitblend.com) demonstrates the amazing performance of Blendtec’s blender technology and has raised awareness across the globe of the Blendtec brand. Sold in 90 countries, Blendtec products offer the total solution for anyone’s blending needs, both in home and business. For more information go to blendtec.com/commercial, or call Blendtec directly at 800-748-5400.