Direct Response Industry Leaders Form Powerful Alliance: Wide Benefits Seen for Product Marketers

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The formation of the Direct Drive Alliance was announced today changing the shape of the direct response marketing industry by bringing together a powerful group of industry veterans. The Alliance offers a unique one-stop shopping opportunity for product marketers looking for a successful and profitable launch. Mark H. Stenberg, founder of Iceland Health and EAKC Investments, was named General Manager of the Alliance.

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the new group includes the industry’s best marketing, consulting, production, fulfillment, media, PR, web marketers, product developers, call centers and campaign managers

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Direct Drive Alliance, LLC, a New York-based direct response marketing, consulting and services organization specializing in direct response product marketing has announced its formation by a powerful group of leading industry veterans. The purpose of the Direct Drive Alliance is to provide one-stop shopping for product marketers looking to efficiently, economically and professionally build national direct response marketing campaigns.

Today Mark H. Stenberg, former CEO of Iceland Health and current President of EAKC Investments, Inc., both successful direct response ventures, was named General Manager of the Alliance. Mr. Stenberg states that “the new group runs the gamut of experienced service providers including the industry’s best ad production houses, fulfillment centers, media buyers, credit card processors, public relations experts, web marketers, product developers, customer response centers, licensing companies, marketing consultants and campaign managers. Working in concert, this group caters to aspiring product marketers who are seeking the best odds of a successful launch, rapid sales growth, and maximized profits.”

The Alliance’s founding members include industry heavyweights: Steven Feinberg, CEO of SF Global and current Chairman of the Electronic Retailing Association; Peter Koeppel, President of Koeppel Direct; Lindsey Carnett, CEO & President of Marketing Maven Public Relations, Inc.; Ava Seavey, Owner of Avalanche Creative Services; Brandee Alessandra, CEO of Satya Direct, Inc.; Brian Fasulo, CEO of Bluewater Media; Curtis Kleinman, V.P. Business Development of Swipe; Dan Molloy, Partner at revDRTV; Drew Graham, President of Ship Right Solutions; Ed Barbara, Chief Revenue Officer of Cardflex; Gary Weiss, Partner of VoiceGenix LLC ; Kale Evans, CEO of KEX Consulting; Mark Sussman, President of Response Marketing Associates, Inc.; Michael Planit, President of Product Strategies; Natalie Hale, CEO of Media Partners Worldwide; Paul Rothstein, President of PCRM Consulting; and Stan Feinberg, VP of SF Global.

Alliance members have participated in some of the most successful and profitable direct response marketing campaigns of all time including Ab-Circle, Ageless Revolution, Aloe Cure, Bare Escentuals, Bare Minerals, Boogie Bass, Carol Burnett, Cash 4 Gold, Comcast, Core Rhythms, Cylapril, DermaFresh, DirecTV, Dual Saw, Edgemaster, Finishing Touch, Focus Factor, Fullbar, Gray Away, Grill Daddy, Grip Wrench, Grout Bully, Hair Club, Hydroxycut, Iceland Health, Laura Geller Cosmetics, Little Giant Ladder, Magic Jack, Malibu Pilates, Meaningful Beauty, Memo Prove, Midnight Special, MTV Mobile, Murad, NordicTrack, Oxford Insurance, P90X, Proactiv, Reebok, Renew Life, Ronco, Sensa, Shake-Weight, Slim Quick, Slim T’s, Smart Tape, Smoke Away, Snuggie, SpaceBag, SuperClean, Thundershirt, Tony Robbins, Trikke, Triverex, Tupperware, Turbo Tax, Your Baby Can Read, Zquiet and Zumba.

Mr. Stenberg feels that 2013 will be a growth year for the industry with plenty of evidence pointing to a continued resurgence in consumer spending on both television- and web-based at-home shopping. “We’re looking forward to an expansion year and we feel that the Direct Drive Alliance is the perfect vehicle to assist marketers in profiting from that expansion.” Members will be available for meetings at the Electronic Retailing Association’s annual convention in Las Vegas September 11-13, 2012.

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Mark Stenberg
Direct Drive Alliance, LLC
(800) 605-4077
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