United Brands Releases a New Joose® Margarita

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The new Joose® Margarita is the newest innovation from United Brands Company, Inc. and for the flavored malt beverage category overall.

NEW! JOOSE® Margarita

On September 7th United Brands Company, Inc., the leader in the flavored malt beverage category, released its newest innovation: Joose® Margarita. This drink is the closest beverage to a margarita cocktail the flavored malt beverage category has seen. Using new malt technology, United Brands was able to create a drink with all the traditional flavors of a margarita, including tequila, triple sec, lime and salt, by using all natural ingredients. This gives Margarita a truly authentic taste and a premium quality that will satisfy all margarita enthusiasts.

United Brands has paved the way for the flavored malt beverage category through their innovations and creativities that reshaped the category forever into the flavored malt beverages we know today. Their can designs features bright, vibrant colors and bold designs which appeals to a wide range of customers, including women, who often stay away from malt based drinks.

The Margarita cocktail is the #1 cocktail in the world and tequila premix is the most popular drink, so United Brands decided to incorporate these qualities into their own version. It is packaged in Joose®’s customary 23.5 oz. cans that feature bright greens and images of limes. It has already attracted attention of national convenient chain store buyers. United Brands is currently shipping Joose® Margarita through their beer distributors and expects to be in all 48 states in the next few weeks. Joose® Margarita will be featured and retailed for $2.49 - $2.99 per unit and will be available on retail stores in the near future.

Margarita is the newest Joose® flavor, bringing the total flavor options to 10 refreshing beverages. Joose® can be found in liquor stores and gas station convenient stores nationwide. To find out more about Joose® please visit their website at http://www.DrinkJoose.com or like them on Facebook at http://www.Facebook.com/TeamJoose or follow them on Twitter at http://www.twitter.com/Teamjoose.
United Brands Company, Inc. encourages the responsible consumption of adult beverages.

-Jenna Sorrell

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Jenna Sorrell

Jenna Sorrell
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