Reesio to Demo Today at TechCrunch Disrupt

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Startup that automates the entire residential real estate selling and buying in process in the state of California for a flat fee of $1,000 is set to showcase their product to the technology world.

Reesio is moving beyond the real estate conventions and seminars, hoping to convince the rest of the techie world that its product has a spot at the startup table.

The historically archaic industry of residential real estate has, with few exceptions, been an area that startups have avoided because of the long and complicated processes that are required to develop a technology product for it. While companies such as Zillow, Trulia, and Redfin have either gone public or are considering doing so, there's still a dearth of technology startups trying to disrupt the age-old industry. Reesio (https://www.reesio.com/) is changing that with the introduction of their completely automated selling and buying technology that they re-launched in late August. The technology allows real estate investors or homeowners to easily sell their property without a real estate agent for a flat fee of $1,000.

The way it works is surprisingly simple. A seller spends only about 10 minutes creating a listing for a property. Reesio then syndicates the listing through ListHub to the MLS and all of the other major real estate sites. After buyers attend open house times, they make offers to the seller directly online that can be accepted, countered, or declined from a convenient dashboard page.

The biggest value-add that Reesio's technology brings to the table is how they've taken the questions and answers from all of the complicated legal documents, and put them into a drop-dead simple web format for sellers and buyers to answer or fill out. Once sellers and buyers answer the simplified questions online, Reesio takes that information and automatically pre-populates the legal documents. The user can then electronically sign the pre-populated doucments right there on Reesio's site. Reesio shares those documents with the other party and stores them online forever for both sellers and buyers. In addition, Reesio provides free photography, Broker Price Opinions, hosting of open houses, and live customer support with licensed real estate agents anytime someone needs help.

With this simple method for selling a property created by Reesio catching fire with real estate investors across the state of California, the company is excited to demo its product at the largest technology event in the country. TechCrunch Disrupt has proven to be a hotbed of the tech's best and brightest entrepreneurs, investors, and press, so showing the product to this audience should be a good litmus test of what the tech world thinks of the direction that Reesio is headed in. Reesio will officially be in The Startup Alley section at Disrupt. More info on TechCrunch Disrupt, including the full agenda, can be found at http://techcrunch.com/events/disrupt-sf-2012/agenda/.

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Mark Thomas
Reesio
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