Hearsay Social Appoints Former New York Life Insurance Vice Chairman Lee M. Gammill, Jr. to Advisory Board

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Financial Services Expert Lee M. Gammill, Jr. to Advise Leading Enterprise Social Sales and Marketing Company

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Hearsay Social, provider of the leading social sales and marketing platform, today announced that it has appointed Lee M. Gammill, Jr., Retired Vice Chairman of the Board of New York Life Insurance Company, to its Advisory Board. Mr. Gammill will bring his rich experience in the insurance industry to guide Hearsay Social to further success.

“As financial services and insurance companies continue to accelerate adoption of social media and Hearsay Social, we couldn’t be more pleased to welcome Lee Gammill to our team,” said Hearsay Social CEO Clara Shih. “An insurance specialist whose background stretches from in-the-field sales to the Company Board, Lee is a perfect fit to advise Hearsay Social on how to be the best possible social sales and marketing platform for insurance companies.”

Gammill served a 40-year tenure at New York Life Insurance Company, where he held various executive positions and was Vice Chairman of the Board until 1997. At the time, he was the first member of the Board in the Company’s 150-year history that began his career as an agent.

An unmatched leader in the financial services industry, Gammill has also served as Chairman of the Board for the Life Underwriters Training Council (LUTC) as well as Chairman of the Board of the Life Insurance Marketing and Research Association (LIMRA) International. In 2004, the American College awarded Gammill the Huebner Gold Medal, the highest honor bestowed by the American College.

“Hearsay Social has proven it is no longer optional for insurance companies to be social,” said Gammill. “Insurance companies interacting with customers and prospects on social networking sites like LinkedIn and Facebook can drive sales and increase brand awareness today. I’m excited to be joining the agile, customer-centric team at Hearsay Social.”

Hearsay Social is the only social sales and marketing platform that provides complete compliance and business results across every major social network at every level of the organization, from brand to region to local advisors, agents, or other registered representatives. The Hearsay Social platform supports social sales and marketing success and regulatory compliance across Facebook, LinkedIn, Twitter, Google+, and foursquare.

About the Hearsay Social Platform

For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.

● Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

● Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.

● Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.

● Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

About Hearsay Social

The world’s largest companies, including AXA Equitable, Northwestern Mutual, Thrivent Financial, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, Google+, and foursquare. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social Blog: hearsaysocial.com/blog
Facebook: facebook.com/hearsaysocial
Twitter: @HearsaySocial
LinkedIn: linkedin.com/company/hearsay-social
Google+: plus.google.com/106448408037721525562

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Virginia Nicoletti
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