New Advisement Center Helps Print Entrepreneurs Market and Grow Their Graphic Communications Businesses

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The Advisement Center for Print Entrepreneurs (TAC) represents a unique business resource dedicated specifically to the needs of entrepreneurs and executives in the graphic communications market. The firm’s marketing and organizational development services are specifically designed to help independently owned national, regional or local printers with sales from $3M to $50M.

Qualifications come from real print business experience

The Advisement Center for Print Entrepreneurs (TAC) represents a unique business resource dedicated specifically to the needs of entrepreneurs and executives in the graphic communications market. The firm’s marketing and organizational development services are specifically designed to help independently owned national, regional or local printers with sales from $3M to $50M.

"TAC and the CMO Team are part of a progressive, forward-thinking organization that understands the value of marketing and how print entrepreneurs must use it today to grow their business and battle the competition,” said Greg Meeker, Vice President, Sales at Modern Litho. A certified Woman-Owned Business Enterprise in Jefferson City, MO, Modern Litho delivers printing for publications, variable direct mail, and other marketing materials.

Three TAC Divisions Target Critical Printer Business Needs:
1. CMO Team for marketing and sales alignment
The CMO Team provides a knowledgeable, experienced industry-specific marketing arm that closes the gap in clients’ own skills and resources. The CMO Team can also work with in-house marketing teams to build brand awareness and messaging and align sales and business development with marketing in strategic, practical ways. CMO Team services include:

  •     Inbound and Outbound Marketing
  •     Digital and Social Media Marketing
  •     Content Development
  •     Website Development and SEO
  •     Business Development Tactics
  •     Sales Team Development

“Combining our hands-on marketing experience with our extensive selling background, clients benefit from a unique, comprehensive package that solves a lot of problems, and the learning curve is minimal since our entire careers have been spent in the printing industry. We also strongly promote the idea of developing hybrid sales persons who have a blend of marketing and sales knowledge, through our sales team development,” said CMO Team President and CEO and TAC co-founder, Cindy Woods.

“Marketing is important for printers today, so it’s important to have a company like The CMO Team working in the industry, specializing in the marketing needs of printers and graphic communications companies," said Dave McNerney, Director of Sales and Marketing at Think Patented. This award-winning graphic communications company based in Dayton, OH is one of the Midwest's largest privately owned printing companies.

2. CEO Track for C-level business planning and organizational development
The CEO Track helps high-level print executives, owners and CEOs with business planning, family business dynamics, growth strategies, and succession planning. The CEO Track is led by Bill Woods, an attorney and 30-year print industry veteran.

“What I like is the fact that you aren’t dealing with some analyst who comes in and doesn’t know the industry. The people behind the CEO Track have been there, taking a small company and growing it through all the levels, and that’s why it’s valuable,” said Drew Townsend, Vice President of Square One, a Mount Laurel, NJ marketing support services company specializing in data imaging, print on demand, offset printing, display graphics, and fulfillment.

Woods’ experience comes from building a nationally recognized marketing services organization, developing leadership development programs for a national industry association and service as both a volunteer and professional leader in the print industry. Through his private law practice, Woods helps print entrepreneurs with issues involving risk management, contracts, employment, negotiations, mergers and acquisitions and dispute resolution.

“Print entrepreneurs face additional challenges beyond the competitor across town. What business are we in? Should we diversify our services? How do we groom tomorrow’s leaders? How can we spend time planning when we have fires to put out? Through CEO Track, we can help focus on the issues that hold the company back, and push through them toward greater and sustainable profitability,” said Woods.

3. Peer2Peer advisory groups
Peer groups are extremely powerful resources, but it is difficult for individuals to organize and run an extended advisory group on their own. Through Peer2Peer services, TAC assembles and facilitates peer groups for CEOs, marketing professionals, and owner/operators in the print industry. Each Peer2Peer group serves as an extended advisory board of print professionals and executives from across the country. By providing regular opportunities to explore ideas and issues, participants learn from the sharing of best practices and successes of their peers.

For more information about The Advisement Center for Print Entrepreneurs, call 678-594-0048 or visit http://www.advisementcenter.com. TAC also shares ideas and information through the CMOTeam Blog (http://cmoteamblog.com/) and CEOTrack Blog (http://ceotrackblog.com/).

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Cindy Woods
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