Professional Beauty leads the way in building the beauty business

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Sister event of the established London show, Professional Beauty North 2012 is the UK’s leading trade event for the beauty and spa professional outside of the capital. Offering world class conferences, highlighting the opportunities and challenges of doing business in the regions. All the biggest brands from every sector are launching the very latest in product, equipment and procedures.

Register free for the Professional Beauty Virtual Beauty Festival

Professional Beauty is now the UK’s biggest beauty and spa trade and industry brand covering publishing, exhibitions and events.

Founded 18 years ago, Professional Beauty is now the UK’s biggest beauty and spa trade and industry brand covering publishing, exhibitions and events. The Manchester Show held annually in the autumn plays host to more than 400 health and beauty brands under one roof. Showcasing the full spectrum of the industry’s latest innovations, it’s one of the few shows in the world to present the top brands in skincare, spa, nails, medical beauty and tanning. The conference programmes have been designed to guide and inspire beauty professionals, keeping the UK’s beauty business abreast of the latest thinking and innovation affecting the sector. Nouveau Beauty, Leighton Denny, Urban Retreat @ Home, LDN Skins Elemis, Dermalogica, Decleor, Fake Bake, Jessica, Mii, Repechage, Sienna X, Proto-col and Thalgo are among the leading brands in attendance.

With the show only weeks away Professional Beauty is staging an online, live Virtual Beauty Festival Tues 11 September from 10 til 4. A brilliant network opportunity without having to leave your desk, the chat pavilions are open to everyone who has registered. Discussing all things beauty and spa there are experts from brands Elemis, Thalgo, Louella Belle, Mii and Jessica on hand with tips and advice. Professional Beauty's editors from the UK and South Africa are hosting lively panel debates and there's also insider marketing and careers information. The timetable also includes Q&A sessions on beauty insurance, finance, email marketing for salons along with top tips, offers and free education. Register for free here and follow #vbf #virtualbeautyfestival for updates on Twitter.

Highlights include:

After months of listening to what the industry wants to hear about, Professional Beauty has created a varied education programme featuring a range of speakers and topics including:

Social Media Conference - how to use this free marketing tool to promote your services, salons and spas

Aesthetic Medicine Conference - day-long programme dedicated to this exciting sector

Business Skills Conference - helping small to medium enterprises move their businesses forward and give new start-ups information and funding advice

Retail Conference - how to create an amazing point of sale, inspire and incentivise your staff and boost your secondary spend

New Trends Conference - featuring a panel debate chaired by PB's very own editor Eve Oxberry

Spa Owners and Management Conference - focused on strategy and business issues

The latest launches and product innovations are showcasing at Professional Beauty North. The new and improved live stage promises two days of back-to-back innovative workshops. IIAA will be holding a 2-hour seminar on cool peels with revolutionary results, where audiences will discover a ground-breaking approach to exfoliation, which rejuvenates the skin while caring for the epidermis. BABTAC is running a range of seminars on both days at Manchester Central - from sun safety to business marketing, improving your waxing technique or indulging in the history of make-up.

With a full timetable of networking events across the industry; there are shared learning sessions for make-up, nails, tanning, lecturers, bloggers, mobile therapists and Professional Beauty subscribers. No matter in what area of beauty your specialty resides, there is a networking reception for you.

A whole host of amazing new treatments and products will be on offer. CACI experts are demonstrating live facial shaping and micro dermabrasion, while the ever-popular Elemis bus, back by popular demand, will be parked up at Manchester Central stocked with all the latest Elemis products. Don’t miss out on the new product launches from all the big name brands including Fake Bake, Thalgo, Decleor, Elemis and many others.

This year the range of exciting themes includes Modern Masquerade, Fright Night, Tokyo Despair and Pop Art for make-up and 7 Deadly Sins for the photographic and showcase nail categories.

Professional Beauty North 2012 taking place on 14 – 15 October 2012 at Manchester Central will be the biggest representation of the industry in the North of England. Register online for your FREE ticket and avoid the £20 entry fee on the day by visiting Professional Beauty

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Ali Ineson
RI Media
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