Team McLaren sets the winning standard on and off the track

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New website offers best-ever experience for Vodafone McLaren Mercedes fans and members

Team McLaren – the official membership programme of Vodafone McLaren Mercedes – has launched a new website to provide a best-ever experience for its fans and members.

Fans now have access to the most personal introduction to the team, as well as offering exclusive access, insights, offers and information to official members through the re-designed http://www.TeamMcLaren.com website.

The new website has been created with input from Team McLaren members. It features a new modern interface, even more exclusive content and a greater variety of imagery and features.
Simply by registering with the website, fans can enter competitions and download the latest grand prix wallpapers – which include a suite of images from the recent weekend’s grand prix action Becoming a full subscriber to Team McLaren also brings fans even closer to the action as well as access to money-can’t-buy experiences, such as paddock and garage tours and visits to the McLaren Technology Centre, where fans can meet and speak with members of the race team.

Membership also gives access to exclusive competitions, members’-only merchandise, special offers and early access and discount on a variety of Vodafone McLaren Mercedes merchandise.

Vodafone McLaren Mercedes team principal Martin Whitmarsh said:
“The fans in the grandstand and those sitting at home watching on TV are the people we go racing for. I’m a passionate believer that Formula 1 should embrace its fan community – and, as a team, Vodafone McLaren Mercedes is doing much to bring our fans closer than ever before to the action.

“I’m pleased and proud that our team members can not only get access to our home at the McLaren Technology Centre, but can also get the opportunity to step inside the pit garage and see a living and breathing grand prix team in action. That’s an experience that nobody ever forgets.

“The re-designed website makes the experience even more compelling and offers a great package to both casual fans and committed team members.

“I’m always struck by the level of passion, support and enthusiasm that Vodafone McLaren Mercedes generates. Sometimes it can be quite striking – I once remember driving into Silverstone on race morning several years ago and literally being overwhelmed by the number of people sporting Rocket Red T-shirts and caps.

“Your support never fails to lift and inspire us.”

With Lewis Hamilton’s victory in Monza marking a hat-trick of grand prix victories and five wins in 2012 for the Woking based company, there’s hardly been a better time to support Vodafone McLaren Mercedes than now.

About Vodafone McLaren Mercedes
New Zealand racing driver Bruce McLaren founded the McLaren team in 1963. It entered its first Formula 1 race in 1966 and won its first grand prix in 1968. More than 40 years and 179 grand prix victories later, Vodafone McLaren Mercedes is still renowned as one of the sport’s most successful teams, and has won eight constructors’ and 12 drivers’ championships with motorsport legends Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna, Mika Hakkinen and Lewis Hamilton.

PR Contact Information
Matt Bishop                                            
Group head of communications & public relations
matt(dot)bishop(at)mclaren(dot)com                        

Steve Cooper                                                
PR officer
steve(dot)cooper(at)mclaren(dot)com                    

Silvia Hoffer Frangipane
PR officer
silvia(dot)hoffer(at)mclaren(dot)com

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Steve Cooper
McLaren
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