reiterates the value of Pay Per Click following critical examination in USA

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After Pay Per Click has been scrutinised in America lately, announce their support for PPC as an effective advertising tool.

Unlike most other SEO campaigns, PPC can easily be transferred into different languages at a click of a button.

Pay Per Click (PPC) advertising has undergone some negative press as of late with some American industry experts claiming that is becoming increasingly less effective specifically as a lead generation tool. Search Engine Optimisation specialists at do not share this belief, so they have announced their reasoning behind their belief that PPC is still an effective advertising tool.

Pay Per Click (or Paid Search as it’s also known) is a popular alternative to organic SEO whereby companies can bid for advertising space within the generated search results. These adverts will be linked back to a specially designed landing page which purpose is to encourage the user to enquire or buy on the given website increasing the volume of website traffic.

Head of Paid Search at comments on the effectiveness of PPC:

“Pay Per Click is a great marketing and advertising technique which has many advantages to help boost an organisations conversions, click-through rate, return on investment and many more. PPC campaigns are effective for all sorts of businesses, no matter how big or small the organisation or their budget.”

Reasons why Pay Per Click is still a great advertising tool:

  •     Quick and easy setup- Targeted ads can be up and running in a matter of minutes which is great for those websites who are falling significantly short of their projections and wish to start recovering straight away as a carefully orchestrated PPC campaign can achieve results immediately.
  •     Great exposure- Unlike most other SEO campaigns, PPC can easily be transferred into different languages at a click of a button saving you a huge amount of time and effort.
  •     Transparent- PPC campaigns track anything and everything; any click to your website or on your ad will be displayed in detail telling you where it came from, how they got there, how long they spent etc.
  •     Cost-effective- Unlike some other SEO techniques, you are able to set a strict budget with PPC campaigns. Also PPC can be relatively cheap which means you still have money left over in your budget to run other types of SEO campaigns. is an Essex-based company with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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Ben Austin
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