(PRWEB UK) 12 September 2012
“We’ve listened to our customers and understands that not all companies have budgets that will allow to them to spend large amounts of money on marketing analytics, yet the fact remains that the largest and most sophisticated of FMCG companies rely on these insights to help them drive their brand activation programmes and optimise their marketing campaigns”, said Marketing Factory Managing Director, Milan Panchmatia
The Marketing Factory commitment is that they will deliver sufficient marketing procurement savings to pay for their services, including the implementation of a marketing analytics programme, at zero risk to the client.
Marketing Analytics - the Cognos platform
Marketing Factory will be applying a proprietary leading-edge analytics methodology and IT platform designed to help brands understand how their advertising campaigns can influence / shape brand perceptions, generate loyalty, drive advocacy and ultimately increase customer lifetime value.
Cognos helps brands understand media investment and engagement, and offers insights into where brands should invest their media budgets in order to drive a higher level of sales.
The marketing analytics offering is led by Eduardo Salazar, one of industry’s premier thought leaders in marketing and business analytics. “This Partnership of marketing procurement and marketing analytics provides our clients with a huge advantage, at no risk to them" said Milan Panchmatia, adding that “we are already engaged with a range of clients who are ready to take the fight back to the big boys.”
About the Marketing Factory
Marketing Factory is a London based international management consultancy that works closely with National and Global clients to deliver added value from their marketing spend through specialist marketing procurement consultancy, marketing analytics and innovative technology.
The Marketing Factory was founded in 2009 by Milan Panchmatia and Peter Marson and works across Europe, Asia and North America
If you have any media queries, please contact Elliott Harvey on +44 (0)20 7605 1699 or elliott.harvey(at)marketing-factory(dot)co(dot)uk