The Christie Cookie Company Selects Grand River For E-commerce Consulting

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Strategic e-commerce and digital marketing engagement will build gourmet cookie retailer’s online brand

We selected Grand River for its online branding expertise as well as their technical know-how.

Grand River, Inc., a leading e-commerce developer, announced that it has been chosen by The Christie Cookie Company to provide e-commerce consulting and marketing support services. Based in Nashville, Tenn., Christie Cookie (http://www.christiecookies.com) makes premium quality, made-fresh-daily cookies, selling to consumers through multiple channels. They also have a foodservice division supplying cookies and brownies to hotels, restaurants, grocery stores and more.

Grand River will work with Christie Cookie to improve its online brand presence and increase online sales. Website enhancements will include usability modifications as well as site optimization and performance recommendations.

“We selected Grand River for its online branding expertise as well as their technical know-how,” said Sue O’Donnell, president, mail order division, Christie Cookie. “They’ve helped some of the country’s best known retailers grow their online stores. We’re counting on them to help us maximize our web site as e-commerce evolves and becomes a larger part of our business.”

Grand River will also use its expertise in digital marketing to assist Christie Cookie with search engine marketing programs, organic and paid search campaigns and email marketing efforts.

"Christie Cookie came to us seeking an e-commerce partner that could help them build on their reputation as a high quality, premium brand,” said Scott Robertson, partner and co-founder of Grand River. "The company is on a fast track for growth across all their channels and recognizes that their website can work harder to drive sales and support their brand.”

About The Christie Cookie Company    
Christie Cookie was founded in Nashville, Tenn., in 1983. Driven by the pursuit of the “perfect cookie,” the company’s signature treats are renowned for their hand-measured, quality ingredients, including real butter, Heath® toffee and premium chocolates. Its foodservice clients range from Doubletree Hotels and casual dining restaurants to convenience stores, in-store bakeries and more. Additional information is available online at http://www.christiecookies.com.

About Grand River
Grand River is an industry leading e-commerce design and development company, specializing in solutions for Fortune 500, as well as mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platforms, including Magento™ Enterprise. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom and publishing. Grand River was recently honored with position number 334 on the Inc. 500 list of the fastest-growing private companies in America. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 or visit http://www.thegrandriver.com to learn more.

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Janita Gaulzetti
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