Perfect Market Improves Mobile and Tablet User Experience through Responsive Web Design

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Significant increases in visits to The Chicago Tribune search pages with minimal impact to revenue rates

Perfect Market Responsive Web Design

Perfect Market Responsive Web Design

We look forward to extending this product offering so more publishers can reap the traffic, revenue, and cost-savings benefits of this single-url solution.

Perfect Market announced today that the HTML5-responsive redesign of The Chicago Tribune search pages ( has resulted in significant improvements in user experience for mobile users and sizable increases in visits to these pages. With Google's official recommendation of responsive design as the best solution for mobile SEO, traffic increases can be attributed to more weight and higher ranking in Google Search, Google News, and other search engines.

"Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device," Google writes on their developer site.

Moreover, this shift to a fully responsive site has had only minimal impact on revenue rates for The Chicago Tribune's search pages. The company was able to achieve these results by applying its expertise in CPC monetization and search engine optimization towards creating templates that optimize the performance of ads and the ranking in search engines.

"Offering an HTML5-responsive design capability to our customers is a natural outgrowth of our adaptive publishing strategy," said Jay Budzik, Chief Technology Officer of Perfect Market. "Perfect Market's mission is to help publishers deliver the most relevant content and advertising in a format that works best for the user given their task and context.  It's only natural that our smart delivery platform include the ability to organize information in a format that's easy to use on the consumer's device of choice." 

Perfect Market introduced HTML5-responsive web design in June 2012 as an additional value-add to its Enterprise product suite. Introduced by Ethan Marcotte in 2010, responsive web design aims to provide a consistent and optimized viewing experience across multiple screen sizes. Sites are built according to a flexible, proportion-based grid so that content can easily be rearranged or resized to be optimally displayed for each screen size and provide a better user experience across platforms.

Perfect Market fully supports responsive design as the most efficient, flexible, and cost-effective solution for supporting users across a multitude of devices, resolutions, browsers, and operating systems.  With its proven success on Chicago Tribune, the company is now offering responsive web design to all of it's 40+ existing Enterprise customers, as well as to any prospects that sign onboard with Perfect Market.

"Perfect Market has built a business around helping publishers optimize their sites for engagement, traffic and revenue," said Jessica Lewis, Vice President of Product Management at Perfect Market. "Adapting those learnings in a way that adheres to the principles of responsive design has been extremely fun, challenging and rewarding.  We look forward to extending this product offering so more publishers can reap the traffic, revenue, and cost-savings benefits of this single-url solution."

More information about Perfect Market Enterprise can be found at:

About Perfect Market:
Perfect Market works with professional publishers to create, distribute and monetize content more effectively online. Perfect Market's patented solutions helps publishers, including San Francisco Chronicle, Orlando Sentinel and Chicago Tribune serve readers with exactly what they are looking for in online content. By delivering the right content in the right format, to the right user, with the right relevancy, Perfect Market has significantly increased the revenue for its publishing partners. Perfect Market is headquartered in Pasadena, CA with offices in New York.

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Jennifer Chang
Perfect Market
(626) 229-3036
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