Van Nuys, California (PRWEB) September 12, 2012
PrintRunner, one of the premium online printing companies, has released its free e-book guide entitled “Direct Mail Marketing Basics,” a 34-page PDF file about conducting a more effective and personal marketing campaign using print products.
With this latest offer, PrintRunner has not only provided top-notch and affordable printing services to its customers, but also provided them a quick and easy-to-read guide on how to could succeed in promoting the products and services using traditional media.
Why direct mail marketing?
Companies need to keep up with the ever-changing demands of consumers in an ever-changing market. The popularity of online marketing has encouraged brick-and-mortar businesses to head to cyberspace and promote their products and services.
However, with all the advantages provided by strategies such as SEO and social media, online marketing ultimately cannot provide the touch and feel experience of print materials to its consumer. People don't need to use a computer or smartphone to access company information. All they need is the postcard or brochure delivered to their address to connect with the business of their liking.
What are discussed in the e-book?
“Direct Mail Marketing Basics” expands on the topics below to conduct an effective direct mail campaign.
Build a mailing list – Readers will be guided on how to create a sign-up sheet and divide their target audience into different segments.
Formulate marketing message – An effective message is not exclusive to correct sentence constructions and appropriate word choices. Business owners must be aware of how to craft message that is consistency with its corporate identity.
Send the mail – This portion discusses the requirements that need to be met in order to send out bulk mail to recipients from your mailing list.
Track and measure response – Readers will be shown the different ways on how to track the progress of their mailing campaign and the equations on how to draw the correct data.
Interpret data and refine marketing strategy – This part talks about how to determine whether or not the campaign was successful and what needs to be done by businesses to improve their efforts.
This free e-book also features some of the best posts about print products from the PrintRunner Blog to not only provide readers with a better understanding on how to maximize marketing tools for the benefit of their respective businesses, but also impact their approach to direct mail in a positive way.
Download the free e-book now at http://blog.printrunner.com/direct-mail-marketing-basics/
PrintRunner.com is a leading full-service, high-quality printing company located in Van Nuys, California. PrintRunner, Inc. was established with little more than a small press and a dream. Now, over ten years later, PrintRunner.com is one of the foremost quality printers in Southern California, best known for their affordable prices, superior print quality, attentive customer service and quick turnaround times. PrintRunner boasts a state-of-the-art pre-press department, including direct-to-plate systems and a unique color system that sends electronic color profiles direct to their Komori and Heidelberg presses, the best in the industry. Their commitment to providing excellent service to their customers has resulted in tremendous growth for the company over the past few years. PrintRunner.com was included in Inc. Magazine's list of the 5,000 fastest growing private companies in the United States in both 2009 and 2010.