U.S. Travel Association Transitions Marketing Outlook Forum to Travel and Tourism Research Association. TTRA to Launch Global Travel Outlook Conference in October 2012.

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The Marketing Outlook Forum (MOF) is now the Travel and Tourism Research Association's Global Travel Outlook Conference!

"The Marketing Outlook Forum has long been a signature event for our industry, and we are pleased to entrust it to TTRA," said Roger Dow, President and CEO of the U.S. Travel Association.

For 37 years, MOF has been the premier annual gathering for travel research and marketing professionals to learn and discuss the latest travel trends and forecasts. The Global Travel Outlook Conference is carrying on that tradition, offering the very best intelligence on the performance, trends and outlook for key travel industry sectors and markets.

The Global Travel Outlook Conference is presented by the Travel and Tourism Research Association (TTRA), the recognized leader in promoting travel research for more than 40 years. The conference is designed for organizations that rely on expert analysis and research combined with strategic forecasting to drive travel marketing decisions.

Attendees will gain valuable insights from key industry leaders and visionaries from the U.S., Canada, Europe and around the world. Topics will range from industry segment outlooks and travel trends to digital marketing and social media. Dr. Suzanne Cook of Suzanne Cook Consulting, LLC and senior advisor to the U.S. Travel Association will once again provide her popular conference wrap-up presentation at the closing event. Visit the TTRA website at http://www.ttra.com to view the preliminary program for more information on topics and speakers.

This year's event will be held on October 25 - 26, 2012, in Chicago, Illinois at the Hyatt Regency. Only TTRA's Global Travel Outlook Conference delivers the latest consumer trends, up-to-the-minute industry forecasts and results-driven marketing practices. Don't miss an opportunity to get a jump on the coming year.

Register today at http://www.ttra.com.

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Rita Brummett
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