A large follower number or high influencer score may not indicate meaningful influence over decisions in people’s personal or business lives. Or do they?
San Carlos, CA (PRWEB) September 12, 2012
The nature of social media is that it’s driven by the behavior of consumers, whose decisions are in turn influenced by other people online. There’s never been much question that some web users have a stronger or broader influence on people’s decisions than others – the challenge for marketers has been to identify these web influencers, and in some cases attempt to influence them in a positive direction as it concerns their business. But how to measure influence, which only works if consumers allow themselves to be swayed?
Measurement tools have come into being to assign rankings to the influence of an individual, and most social platforms display metrics that purport to describe reach – but does a number of friends or followers aptly illustrate trust, admiration, respect, shared values and the other factors that really make up influence? A large follower number or high influencer score may not indicate meaningful influence over decisions in people’s personal or business lives. Or do they?
Join the webinar to discuss the true meaning of web influence and how to measure it:
- What do social technology platforms really measure?
- Can one be influential without trying to be?
- Is there a direct correlation between influence and marketing success?
- How do consumers and marketers decide that someone is influential?
- Rob Fuggetta, Founder/CEO, Zuberance and author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force”(Wiley, 2012) (@robfuggetta)
- Nick Hayes, Principal, Influencer50 (@influencer50)
- Vanessa DiMauro, CEO, Leader Networks (@vdimauro)
To register for the webinar, click here.
About Rob Fuggetta
Rob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map.
Zuberance is the leading Brand Advocate Platform company. Zuberance’s unique Brand Advocate Platform makes it easy for B2C and B2B companies to systematically and continually identify and energize their authentic Brand Advocates on Facebook, Twitter, shopping sites, brand’s websites, and across multiple social and digital channels. Zuberance’s powerful Advocate Analytics enable marketers to track and optimize advocacy. By mobilizing their Advocates, Zuberance customers are generating measurable, dramatic increases in referrals, ratings, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.