Cole Systems Applies Game-like Thinking to Microsoft Dynamics CRM 2011

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Announcing the launch of Spark an Employee Incentive Solution That Takes CRM to a Whole New Playing Field

We want to revolutionize employee incentive programs, while adding some fun into the work place.

Cole Systems, a leading Microsoft Partner, announced today the launch of Spark, an employee incentive solution that will change the way employers distribute internal rewards.

Spark is an add-on to Microsoft Dynamics CRM 2011 that allows users to earn badges, accumulate points, and be rewarded based on what they’ve earned. Users in sales, marketing, and customer service can receive badges for positive results. Whether they need to close a set number of opportunities, bring in a number of leads, or close a customer issue with a favorable outcome, eRM will track their success and turn it into rewards for the employee. Employers can set the types of rewards generated by earning badges. Badges can be worth points that will ultimately allow employees to receive gift certificates worth a certain amount. The possibilities are endless.

“The Gamification of CRM seemed like a no brainer” said Dave Weiner, CEO of Cole Systems. “CRM tracks every employee’s results. To combine rewards directly to the system was an obvious combination. Employees will be motivated to use CRM to its fullest potential and work harder now that they can visibly see their rewards.”

Not only will users generate badges that will help them track their personal progress but they can see other users’ accomplishments as well. This can motivate them to work hard to achieve their goals. Cole Systems can configure the program to create an incentive program tailored to a company’s specific needs or to match the incentive program they have in place.

“Spark was created to help employers boost employee production and morale. Employees will love it because it’s fun and exciting to earn badges and watch points rack-up. Their hard work will be on display for all to see and that itself is an incentive to work hard,” adds Senior CRM Consultant, Jen Mroczek. “We want to revolutionize employee incentive programs, while adding some fun into the work place.”

An added benefit of the solution is that it aids user adoption by making CRM “game-like” and fun. Employees will want to use CRM to reap the rewards of the incentive program. The incentives will increase user adoption because the only way to track them is through CRM. Spark provides the tracking mechanism in CRM to administer badges.

To learn more about Spark, please contact Amanda Raines at araines(at)colesys(dot)com.

About Cole Systems
Cole Systems is a world-renowned business consulting and technology solutions firm, specializing in the implementation and enhancement of the Microsoft Dynamics product line. Its team is made up of world-class business consultants and IT professionals with unmatched skills and experience in the industry. Its expertise enables Cole Systems to effectively analyze a customer’s needs and streamline their business processes through the use of industry best practices. Located in New York City, with clients throughout the US and around the world, it continues to earn a name as an ERP industry leader. Visit for more information

Cole Systems Press Contact:
Amanda Raines
Director of Marketing
Phone: (212) 965-6433
Email: araines(at)colesys(dot)com

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