New Social Content Discovery and Sharing Platform Floost.com Debuts at TechCrunch Disrupt San Francisco

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First Online Site to Aggregate Personally Relevant News, Photos, Videos and Blog Content from Across the Web in a Visual Board-Based Interface.

Floost is the new content discovery platform for accessing and sharing personally relevant content and media from across the web.

Technology has made it possible for us to stay incredibly connected and informed about any topic, but the process of sharing and accessing truly relevant content and media has been messy and cumbersome -- until now.

Floost, the new content discovery platform for accessing and sharing personally relevant content and media from across the web, debuts at TechCrunch Disrupt in San Francisco today. Floost does what news and content aggregators have not, by presenting news, photos, videos and blog content around personal interests in a visual, board-based interface. Floost launched its online site this spring and has amassed a following of more than 17,000 Facebook fans for its Photography@Floost channel. Floost is online in beta today with mobile apps launching later this year.

WHAT: http://www.floost.com. New content discovery platform where people view and share content based around the topics and keywords of interest to them, such as news topics, industries, sports teams, cities, celebrities, hobbies, etc.

WHERE: TechCrunch Disrupt SF 2012, San Francisco Design Center Concourse
635 Eighth Street

WHEN: Tuesday, September 11, 7:30 a.m. to 7:30 p.m.

HOW: Go to http://www.floost.com, create a profile, select your interests, add keywords to follow, then read, share, favorite and repost. Share your feedback with the team!

“Technology has made it possible for us to stay incredibly connected and informed about any topic, but the process of sharing and accessing truly relevant content and media has been messy and cumbersome,” said Siddharth Goyal, CEO and chief architect of Floost. “Disrupt is a great venue for us to debut the platform with tech- and social-savvy individuals. We’re anxious to hear feedback and questions that will support us in enhancing the site, and look to our great community to contribute to the process.”

About Floost
Floost is the first social content discovery platform that aligns content around people’s individual interests. Content creators can extend their blogs, photos, video or news across the Floost network and in front of people with specific interest in their material. At the same time, individuals can consume content in a far more personal manner, with boards arranged around specific keywords and topics of interest. The visual, board-based interface makes it easy to view, organize, favorite and share content across the Floost network. Set up a profile and begin using Floost today at http://www.floost.com.

About TechCrunch Disrupt
TechCrunch Disrupt SF 2012 is TechCrunch’s sixth annual conference in San Francisco. The format combines top thought-leader discussions with new product and company launches. During morning executive discussions, technology-driven disruptions in many industries will be debated. Afternoons are reserved for the Startup Battlefield, where 30 new companies will launch for the first time on stage, selected to present from more than 1,000 applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is Sept. 10-12, 2012, at The Concourse at San Francisco Design Center located at 635 8th St. (at Brannan) in San Francisco's downtown SOMA district.

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