New, Innovative, do great Campaign

Share Article

Sets Out to Change How We Respond to Cancer

“I was astounded at what a critical role reactions to my diagnosis played. Everyone wants to help. They just don’t know how to do it well.”

Tell me I'll do great...Look me in the eye...Be Positive…Inspire me! Cancer survivors worldwide are rallying behind the do great Campaign, a movement challenging how people react to cancer. The campaign is gaining incredible momentum through the spread of its provocative, flagship video and grass-roots, social media based approach. The message of the do great Campaign is simple. When someone tells you he or she has cancer-- Be Positive.

Writer/Director Nicole Haran created the do great Campaign as a response to the reactions she received when sharing news of her own diagnosis, particularly after hearing people tell her, “You are living my worst nightmare.” Haran states, “I was astounded at what a critical role reactions to my diagnosis played. Everyone wants to help. They just don’t know how to do it well.”

Dr. Shari Goldfarb, a medical oncologist at Memorial Sloan Kettering Cancer Center concurs. "In my experience, the encouragement of friends and family plays a vital role in a patient's battle against cancer. This unique campaign empowers friends and family of cancer patients to more effectively support their loved ones as they cope with their diagnosis and treatment. It promotes the essential message that a positive attitude can significantly improve the quality of a patient's life during cancer treatment and beyond."

In an attempt to extend the reach of this uplifting and unique message the National Association of Broadcasters will make both the video and audio spot available to TV and Radio broadcasters at http://www.NABSpotCenter.org. The do great Campaign’s video, which can also be found at http://www.youtube.com/watch?v=STN9l0Oo8Tc, gained immediate buzz from survivors around the world and has leading cancer hospitals petitioning for wide scale dissemination of this message. The do great Campaign urges everyone who has been touched by cancer to see the video, share it with others and boldly challenges us to be positive around cancer. Audiences will become collaborators in this user-generated venture and share their own do great messages to evolve the conversation and inspire millions.

The campaign is comprised of a video http://www.youtube.com/watch?v=STN9l0Oo8Tc
a website http://www.dogreatcampaign.com , and a presence on Facebook (http://www.facebook.com/DoGreatCampaign) and Twitter (@dogreatcampaign).

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sara Younger

Nicole Haran
Follow us on
Visit website