LivingSocial Smashes Daily Deals Record With Starbucks Offer

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LivingSocial’s offer for 50% off a $10 Starbucks virtual gift card is the best selling daily deal of all time. According to Samuel Junghenn, founder of Think Big Online, this is just the start of evening bigger things to come.

This is the strongest indication yet that coupon and daily deals sites can generate significant revenue and viral marketing for companies.

LivingSocial’s offer for 50% off a $10 Starbucks virtual gift card is the best selling daily deal of all time. According to Samuel Junghenn, founder of Think Big Online, this is just the start of evening bigger things to come.

“As social media continues to dominate the web, sites like LivingSocial that offer discounted goods and service and integrate with social media will continue to grow. We’re humans after all, if something’s a good deal and we know it would be valued by our friends we’ll share it. Social media just makes that so much easier.” Said Samuel Junghenn founder of Think Big Online.

LivingSocial is a privately owned company and is the biggest competitor to Groupon. In recent months Groupon’s share price has been struggling and this announcement today won’t do anything to reverse that.

For LivingSocial’s Starbucks offer to be ranked number one it means that over 1,157,142 units needed to be sold at least. The previous number 1 was a 50% off Amazon.com Gift card, which was offered in 2011 with 1,147,141 units being sold.

“This is the strongest indication yet that coupon and daily deals sites can generate significant revenue and viral marketing for companies. Obviously Starbucks is betting on a percentage of gift cards never being used and some purchases rising above the $20 mark.” Said Samuel Junghenn founder of Think Big Online.

During the campaign run by LivingSocial Starbucks as a word was trending on twitter with many people sharing the Daily Deal. The viral nature of the campaign gained significant Public Relations value for Starbucks as well as customer sales.

If you’d like to find out how you can have a campaign go viral, simply contact Think Big Online: http://www.ThinkBigOnline.com

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Alisa Phanchalad