Local and mobile search analytics reveal coupon redemption, in-store pick-up, maps, driving directions, phone calls, and promotions are driving specific measurable increases from the digital footprint to in-store foot traffic and purchases.
Cincinnati, Ohio (PRWEB) September 11, 2012
Ranking well for local search should be a top priority for companies looking to drive more in-store foot traffic to their brick and mortar stores and businesses while at the same time increasing ecommerce sales through new incremental search traffic.
"This goes far beyond product visibility," says Bill Connard, senior director product and business development at Rio SEO. "Local and mobile search analytics reveal coupon redemption, in-store pick-up, maps, driving directions, phone calls, and promotions are driving specific measurable increases from the digital footprint to in-store foot traffic and purchases."
Rio SEO, a leading software provider of SEO and social media analytics and automation tools, will present a webinar entitled "Drive More Foot Traffic with Local Search", Tuesday, Sept. 18, which will be hosted by Loyalty 360, the Loyalty Marketers Association.
In-house corporate brand marketers and search practitioners at digital ad agencies are invited to join this discussion and complementary webinar. The session will focus on the important on-site and off-site factors affecting local search rankings on Google+ Local, along with how to implement these key elements to achieve maximum results.
According to Mark Johnson, president and CEO of Loyalty 360, “There has never been a more opportune time to create a unique engagement with your audience. As the focus of marketing shifts from push to pull, the ability to create applicable content, that speaks to and influences a business's current and prospective clients, has never been more important. The focus is no longer about being “found,” it is about a strategic and tactical inception of a dialogue with the consumer. Increased attention on SEO, to understand how to shape this conversation has never been more important.”
The free webinar kicks off at 1 p.m. EDT. More information is available online at http://loyalty360.org/conferences/event/drive-more-foot-traffic-with-local-search.
About Rio SEO
Rio SEO, a new brand launched by Covario, Inc., is a dedicated business unit focused on providing best-of-breed technology solutions for earned and owned digital media programs, specifically for SEO (search engine optimization) and social media marketing. Based in San Diego, it is among the largest independent providers of SaaS-based SEO automation solutions with patented technology. Rio SEO offers application modules for organic search and social media with tools for content marketing, auditing, reporting, competitive analysis, mobile site optimization, SEO execution, and local SEO automation. Rio SEO software clients include brand marketers, retailers, and digital agencies. More information about Rio SEO is available at http://www.RioSEO.com.
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
513-800-0360 x 113