The Coffee Bean & Tea Leaf® Joins Forces With Feeding America® To Harvest Funds For Hunger-Relief Efforts Across The Country

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Specialty coffee and tea retailer launches Harvest Blend coffee, and Feeding America® gift card in support of food banks.

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We’re honored to work with Feeding America® to support their fight to end hunger across the country

The Coffee Bean & Tea Leaf®, the oldest and largest privately-owned specialty coffee and tea retailer, has teamed up with Feeding America® for a multi-faceted fall campaign to raise funds for food banks around the country – one sip at a time. The Coffee Bean & Tea Leaf® will work closely with Feeding America®, the nation’s leading domestic hunger-relief charity, to funnel a portion of the funds raised at each participating café to local food banks in that community.

The fall campaign, kicking off on September 4th, offers coffee and tea drinkers two different ways to support Feeding America’s mission to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

1.    Harvest Blend Coffee – From September 4th to November 25th, $1 from the sale of each bag of the limited time Harvest Blend coffee will be donated to the cause. The dark and distinctive full-bodied coffee blend is made with beans from Costa Rica, Colombia, and Brazil to create a unique semi-sweet cocoa aroma, soft fruity flavor and smooth finish. The blend will be available for purchase in-store for $11.95 for a 12-ounce whole bean bag.

2.    Feeding America® Gift Card – From September 4th to November 25th, $1 from the sale of each Feeding America® gift card, available for purchase and redeemable at any The Coffee Bean & Tea Leaf® café, will be donated.

“We’re honored to work with Feeding America® to support their fight to end hunger across the country,” says Mel Elias, President & CEO of The Coffee Bean & Tea Leaf®. “For every bag of Harvest Blend coffee and gift card sold, Feeding America® will be able to provide eight meals to people in need. This is a wonderful opportunity for us to make a substantial impact in the communities that we serve.”

Throughout the duration of the campaign, The Coffee Bean & Tea Leaf® will work closely with Feeding America® to ensure a portion of donations generated from all sales of the Harvest Blend retail coffee and Feeding America® gift cards go directly to the food bank that is local to each participating store. For more information on the cause and the food banks that Feeding America® supports visit http://www.feedingamerica.org.

ABOUT THE COFFEE BEAN & TEA LEAF®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For nearly 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 800 stores in 23 countries. In 2010, The Coffee Bean & Tea Leaf® launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. For more information, visit http://www.coffeebean.com, http://www.cbtl.com or http://www.facebook.com/thecoffeebean.

ABOUT FEEDING AMERICA®
Feeding America® is the nation’s leading hunger-relief charity. For more than 30 years, Feeding America® has provided products to people through a nationwide network of more than 200 food banks and more than 61,000 charitable feeding agencies. Each year, they acquire and distribute food to more than 37 million Americans, including 14 million children and nearly 3 million seniors. For more information visit http://www.feedingamerica.org.

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Diana Hossfeld
JS2 Communications
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