This hurt their strategies, however we're getting them back into profit
(PRWEB) September 10, 2012
Advertise Purple, LA’s #1 Online Marketing Agency, met with local press to discuss how todays GoDaddy.com outage affected clients who are online Internet retailers. Advertise Purple is a boutique online marketing and advertising agency that helps e-commerce companies and Internet retailers increase sales online. According to Kim Choe, their PR contact, “Wow, quite a mess today. A handful of our major e-commerce retailers were affected directly, and almost all others were affected indirectly. Although we cannot name sites, a few of our major clients use GoDaddy.com as their email hosting platform suffered complete email loss for most of the day. Others who used GoDaddy for website hosting were offline. ”
We were curious if this affects their advertising performance, aside from the obvious way of being completely offline. Choe notes “Yes, surely does. If a client is conducting SEO, or search engine optimization, and is in between link building, going offline will cause Google to re-crawl their sites once they go online. So depending on what stage of link building they’re in, they can be caught off guard and penalized by Google’s ever updating search algorithm. For those running PPC, or pay per click, their quality score can suffer if they continued driving traffic to dead pages. The effects of this can drive up click inventory prices, and, eventually, CPA costs. This bites into margins and can cause them to pay more for sales over 3-6 weeks after the event.” We want to know if they are recommending their clients pick up and leave GoDaddy.com services.
Choe went on to note “Not necessarily. Every online data management company has their issues, and downtime, however it sure seems GoDaddy.com has had its fair share recently. We do suggest having everything backed up on your desktop and in the cloud.” As for the negative effects that will be suffered on online marketing performance, “Rggg, we’re going to have to deal with those and get our clients back into profit ASAP.”
About Advertise Purple
Advertise Purple is a premier, boutique online marketing and advertising agency based out of Los Angeles, CA. Since 2009, Advertise Purple has offered a full suite of innovative and proven online marketing services, including affiliate management, search engine marketing, pay per click marketing (PPC), search engine optimization (SEO), email marketing, conversion rate optimization (CRO), landing page optimization (LPO), and analytics mining. Our in-house staff works directly with leading internet retailers and e-commerce sites, ensuring positive growth and return on invested marketing capital.