Australian Online Retail Sales Growth Accelerates, Says NAB Report

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Perth web marketing firm, Oracle Digital, explains how these numbers can help businesses boost their online presence, increase targeted traffic rate, and enhance conversion rate, leading to more sales.

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Oracle Digital

The numbers are very encouraging, but don’t come as a surprise to me. We have seen the number of people shopping online rise every year since online shopping became available; there is no reason to expect anything but more growth in the future.

The National Australia Bank recently published their Online Retail Sales Index monthly update for July 2012. This report doesn’t take into consideration many of the services, restaurants, or takeaway food sold on the Internet, but concentrates on the retail merchandise sector.

For the year ending July 2012, Australians spent a total of $11.7 billion online. This works out to 5.3% of spending in traditional retail. For July 2012, the NAB Online Retail Sales Index rose to 200 points up from 189 in June. Online sales growth rose to 25% for the last 12 months, compared to 15% taken in April. Domestic sales went up to 24% year-on-year in July, making domestic retailers as the dominant force in online retail sales.

“The online offering of department stores and discount department stores is growing very strongly, albeit off a very low base. This demonstrates that our largest traditional retailers are getting serious about multi-channel retailing,” said Tony Davis of Quantium, a strategy consultancy firm.

So, what do these numbers from the National Australia Bank mean to online businesses?

James Corby, Business Development Director for Oracle Digital, weighed in: “The numbers are very encouraging, but don’t come as a surprise to me. We have seen the number of people shopping online rise every year since online shopping became available; there is no reason to expect anything but more growth in the future.”

Corby continued, “At Oracle Digital, we have been firm believers in ecommerce since the beginning. We don’t just see it as just the wave of the future; we see it AS the future. It is incumbent upon anyone who is in business to develop a strong online presence if they want to maximise their income. If you do web marketing, social media campaigns, and online press releases right, your website will be flooded with targeted traffic.”

Corby went on to explain, “If your traffic is targeted correctly, and if you have given them great content, they have a lot more reason to buy from you. They are looking to buy, they have already received something from you, and they see you as a trusted authority. These people can become your customers for life.”

Corby explained further: “The numbers don’t lie; more and more people are shopping online. It’s not too late to develop an online presence, but it is getting more and more competitive. Due to the nature of Google, those who start their SEO campaigns now are setting themselves up for long-term prosperity. As the years go by, it’s going to be harder and harder for a new website to beat those who have been on page one, providing their customers and Google’s customers with compelling content, and reaping the benefits of an integrated SEO and social media campaign.”

Corby concluded, “This may sound like an oversimplification, but it isn’t. The way things are shaping up, page one of Google could very well become a case of ‘first in, last out.’ At any rate, the sooner you get started, the sooner you can reap the benefits of a well-conceived SEO and Internet marketing campaign.”

Oracle Digital is a Perth web marketing firm that takes care of all your SEO needs. From creating compelling content to social media management, Oracle Digital is dedicated to helping all businesses, large or small, maximise their online presence through solid, ethical SEO practices. For more information, their website is here: http://www.oracledigital.com.au/ or you may call them at 1300 899 851.

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