The short answer is that you hire a professional Internet marketing firm to do a professional job. CMO’s and CEO’s of both large and small companies have a lot of work to do. It isn’t a wise time investment to try and do SEO in-house.
Perth, Western Australia (PRWEB) September 13, 2012
The Internet Advertising Bureau (IAB), an elite US trade group whose members represent approximately 86% of US online advertising, released its Internet Advertising Report for 2011 recently, and the numbers were in line with pretty much every Australian study.
According to the report, mobile advertising rose the fastest, from $0.6 billion to $1.6 billion, a rise of 149%. Video advertising rose from $1.4 billion to $1.8 billion, for a total of 29% increase. Search revenues went up 27% from $11.7 billion to $14.8 billion. Retail advertising went up 22%, from $5.5 billion to $7.1 billion.
The CMO Council, an international peer network for CMO’s, recently released a document called “Integrate to Accelerate Digital Marketing Effectiveness”. The study, which cited over $1.5 trillion being spent worldwide on marketing and communications, made some solid recommendations for its members to help increase the ROI on their digital marketing efforts.
Among the recommendations were more intimate and efficient ways to engage customers online, more use of social networks for viral spreading of information, better and more cost-effective use of websites through search engine optimisation, better delivery of content, and optimisation of sites for mobile use. The study concludes that those who want to compete today require “targeted, relevant, and meaningful engagement at every turn.”
In a recent survey, the CMO Council reported that only 9% of their members would consider their current digital marketing efforts to be “highly evolved,” while 36% see theirs as “random” solutions that aren’t unified or well-integrated.
So, how can businesses take that next step and provide the public what it is looking for? James Corby, Business Development Director for Oracle Digital, thinks the answer is simple: “The short answer is that you hire a professional Internet marketing firm to do a professional job. CMO’s and CEO’s of both large and small companies have a lot of work to do. It isn’t a wise time investment to try and do SEO in-house.”
Corby continued, “At Oracle Digital, we can take care of the details. There is no debate or question: we have a track record of success, and we know what works and what doesn’t. A company trying to create a solid online presence from scratch is going to have to go through a learning curve that could take years of trial and error. In the meantime, their competitors will be passing them by.”
Corby continued further, “An online presence is essential for building your brand name and creating maximum exposure to targeted prospects. A website has to be built from the ground up, and you have to give your future customers great content. You have to give them a reason to go to your website, and your website has to give them a reason to trust you and do business with you.“
Corby concluded, “Your website can be the best in the world, but if nobody finds it, you are wasting your time. At Oracle Digital, we will help you get the visitors you need by integrating social media, SEO, online press releases and reputation management, and doing it the right way for long-term, residual results.”
Oracle Digital is a Perth web marketing and communications strategies company. They have a solid track record of helping companies maximise the ROI from their online marketing efforts. For more information, please visit their website here: http://www.oracledigital.com.au/ or call them at 1300 899 851.