London counts down to Optimize 2012 Global Summit

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12 September 2012 – Time is running out to secure a place at Optimize 2012 London - a Global Summit of senior IT and Business professionals, hosted by leading software and consultancy solutions provider, Casewise. The event, on 26th and 27th September, will host a high-profile range of speakers including Michael Portillo, Julie Short, Louise McCarthy and Ollie Phillips, to name a few.

Alexandre Wentzo, Casewise CEO: "Optimize 2012 has an inspirational line-up of keynote speakers and offers a unique opportunity to bring together subject matter experts, leading independent analysts and industry experts."

Aimed at senior level Business and IT leaders, Optimize 2012 is designed to enable improved insights, better decision making and optimized performance for organisations.

Keynote speakers announced so far include: Julie Short, leading Gartner Analyst; Michael Portillo, Broadcaster and former UK Cabinet Minister; Louise McCarthy, Finance Director at HMRC; Ollie Phillips, England Rugby Sevens Captain and IRB World Sevens Player of the Year; Dr Matthias Kirchmer, Executive Director of Business Process Management at Accenture; Pascal Guarrera, Director – Service Process and Innovation, La Forem; and Rob Marks, former head of technology, Merrill Lynch and HSBC.

Alexandre Wentzo, Casewise CEO, commented: “What we’re doing with Casewise’s Global Summit – Optimize 2012 is bringing together business leaders and senior executives from across the globe to share invaluable insights. We’ll learn how these individuals are adapting to change to become more agile. It’ll be fascinating to see how such a diverse group of professionals are leveraging their technology to save their businesses both time and money.

“Optimize 2012 has an inspirational line-up of keynote speakers and offers a unique opportunity to bring together subject matter experts, leading independent analysts and industry experts.

“Detailing the latest industry insights into the current challenges facing businesses, including IT innovation and team culture, as well as shedding light on emerging trends, Optimize 2012 will allow for best practice sharing while providing an opportunity for networking with other leading professionals.”

Michael Portillo, keynote speaker at the Casewise Global Summit – Optimize 2012, commented: “I was delighted to accept Casewise’s invitation to speak at such a prestigious event. I am excited to see how Casewise is trying to bring people together to improve their processes and promote efficiencies within their businesses.”

Key topics covered throughout the two-day summit will include:

  •     Improving business processes to remove inefficiencies and enhance the customer experience
  •     Identifying how to rationalize non-essential or redundant technologies to potentially save £millions
  •     Understanding how to align IT and business to focus on investing in growth initiatives
  •     Leveraging new technologies and approaches - including social, collaboration and mobile

Optimize 2012 will be held at the Andaz Hotel, Liverpool Street, London on September 26th and 27th 2012.

For more information go to and join the conversation on Twitter #optimize2012 for exclusive updates.


For further information, please contact:

Chrissie Walker/Rachael van Oudheusden
Tel: 0115 9486900
Email: casewise(at)bcsagency(dot)com

About Casewise
Established in 1989, Casewise provides Business Process Analysis, Business Process Management, Business Architecture and Application Portfolio Management software and consulting solutions to over 3,000 major global organizations. These solutions enable organizations to visualize, audit, report, improve and continually maximize complex operating processes and technology infrastructures.

With a team of passionate experts at offices in the United Kingdom, United States, Australia, Belgium, France, Germany, South Africa and Spain – and a network of global resellers – Casewise provides thought leadership and solutions enabling clients to achieve stronger strategic planning, better decision making and improved business efficiencies.

For more information please visit

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Rachael van Oudheusden
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