MRIS Releases MRIS Homes™: The Game-Changing Real Estate App for Mid-Atlantic Real Estate Professionals

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Dual-purpose real estate app connects homebuyers and real estate.

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Native apps available for iPhone, iPad, BlackBerry, Android

Creating one app ensures that the agent knows exactly what the buyer is looking at, and that is a huge benefit,

This week, Metropolitan Regional Information Systems, Inc. (MRIS), the Mid-Atlantic Multiple Listing Service (MLS) that facilitates more than $103 million a day in real estate transactions, has unveiled its newest product - an innovative hybrid MLS mobile app powered by Smarter Agent’s patented GPS-based search results - at the Maryland Association of REALTORS® Annual Conference in Ocean City, MD.

The MRIS Homes™ dual-purpose real estate app connects homebuyers and real estate professionals directly to Multiple Listing Service (MLS) data in the Mid-Atlantic region. Starting today, real estate professionals and consumers can search for and download the app in all app stores, including iTunes Store, Google Play Store and BlackBerry App World. An iPad version of the app is also available. In addition, a download link can be sent directly to a mobile device by simply texting “MRIS” to 87778.

“The MRIS Homes™ app is an important element of MRIS’s commitment and strategy to deliver real estate in real time. By offering real estate professionals the opportunity to immediately put to use GPS-based mobile tools and resources, MRIS customers will proactively work to manage client requirements and information needs instantly, allowing them to deliver stellar customer service,” said MRIS CMO John L. Heithaus.

MRIS Homes™ gives real estate professionals the opportunity to dramatically improve their productivity with the ability to respond to customer inquiries in real time, regardless of their location. MRIS customers can quickly and efficiently view agent-only listing information by logging in with their MRIS credentials instead of having to wait to login to their computer.

Consumers can also search for the most accurate, real-time listing information that is updated directly from the MRIS database every 10 minutes, a capability that distinguishes the MRIS Homes™ app from third-party listing syndicators due to their varied information sources and data refresh time.

Matthew Rathbun, Vice President of Coldwell Banker Elite and MRIS Customer, agrees with the dual-purpose methodology: “The hybrid approach of integrating agent access to the consumer platform is brilliant. Creating one app ensures that the agent knows exactly what the buyer is looking at, and that is a huge benefit.”

Additionally, brokers and agents have the opportunity to personalize their customers’ mobile search experience through a branded MRIS Homes™ app. The branded apps, consisting of one agent and two broker branded options, redirect all leads back to the branded app owner rather than the listing agent – another distinguishing feature of the MRIS Homes™ app.

ABOUT MRIS
Metropolitan Regional Information Systems, Inc. (MRIS) is Real Estate in Real Time™. We’re a leading provider of real estate information technology and services, and are frequently ranked among the most productive Multiple Listing Services (MLS) in the nation, facilitating over $33 billion in system wide sales in 2011. In its core market, MRIS supports over 44,000 real estate professionals spanning the Mid-Atlantic region, including Maryland, Virginia, Washington, D.C. and parts of Pennsylvania, Delaware and West Virginia. MRIS provides a portfolio of technology solutions and proprietary databases for real estate professionals, as well as broker and agent software products and an industry-leading consumer portal, HomesDatabase.com. In addition, the CURE Solutions Group, a subsidiary of MRIS, provides proprietary back-end technology to other MLS systems, which serves nearly 150,000 customers each day. Visit MRIS at MRIS.com and our web based TV station, mrisTV.com. “Like” us on Facebook/MRISonFB, follow us on Twitter, @MRIS_REal_News and be sure to visit MRISblog.com for real-time news and company updates.

ABOUT SMARTER AGENT
Smarter Agent is a mobile application pioneer that has created the first scalable mobile cascading Platform as a Service (PaaS) that enables widespread content distribution to consumers through native and HTML.5 apps. Smarter Agent powers more top downloaded app store titles in the Android, iPhone and Blackberry marketplaces than any other in the real estate vertical. This includes the #1 and #2 downloaded and rated large franchisor apps, the most highly downloaded and rated independent brokerage office app and many of the top downloaded Multiple Listing Service (MLS) apps. The integration of SMS/text messaging, QR codes and intra-application features enhance discovery and viral distribution via social media and traditional channels. As an extension of the mobile platform, Smarter Agent also offers a flexible and highly targeted mobile advertising and local commerce network for inclusion of 3rd party ads and branding.

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Debbie Freer
MRIS
(301) 838-4638
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