Specialty Catalog Corp. Presents New Wig Collection

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Specialty Catalog Corp. is Pleased to Present a Stunning New Wig Collection by Jaclyn Smith

Specialty Catalog Corporation, one of the nation’s leading multi-channel direct marketer, is proud to unveil a highly-anticipated wig collection from award-winning actress, designer and role model, Jaclyn Smith.

STYLE by Jaclyn Smith is a wig collection that features extraordinary hairstyles created by Jaclyn Smith and her long-time friend and famed celebrity hair stylist José Eber.

The Jaclyn Smith brand refers to their new 2012 line as a “celebrity-inspired collection” promising “red carpet glamour” that’s certain to pique the interest of wig wearers.

Two of Specialty Catalog Corporations (SCC) websites – http://www.paulayoung.com and http://www.wig.com – will begin carrying the new line in early Fall.

Recently, SCC’s Merchandising & Creative Team got the exclusive opportunity to speak directly with the face behind the brand – Jaclyn Smith – during a photo shoot for the new collection. Smith enjoyed talking about her new wig collection, exclaiming “Our designs are both classic and current because they look so good on our customers. And looking beautiful is always in style!”

During the interview, Jaclyn was asked what excited her most about her wig collection. Her eyes sparkled with excitement when she began telling us about the newest developments in natural-looking fibers and design – like her monofilament styles – that really make it impossible to tell if someone is wearing a wig… even up close. “This is so exciting, because there are no restrictions in the natural beauty we can create. There’s really nothing we can’t do to make women look and feel their very best,” she boasts.

When asked what inspires her new designs, her answer was simple. “Of course, we keep track of what’s on the red carpet and what the hot new stylists are doing. But also notice when a woman looks good just walking down the street… how her hair moves, how it looks in the sun… and we are inspired by that, too,” she states.

The new collection offers customers an intriguing mix of short, mid-length and long wig styles inspired by today’s most popular celebrities.

If you’d like to see the full photo shoot video, including an extraordinary overview of each wig style in Jaclyn Smith’s new collection visit http://www.paulayoung.com. There’s also a wonderful promotional offer tied-in to the collection – a free Genuine Garnet & Crystal Stretch Bracelet (a $100 value) – with any Jaclyn Smith wig purchase. See websites for complete details.

New Wig Collection by Jaclyn Smith
For additional information, please contact
Colleen Cheney, VP Merchandising & Creative
Specialty Catalog Corporation

About Specialty Catalog Corporation
Specialty Catalog Corp. is one of the nation’s leading multi-channel direct marketers. With a modern, efficient and finely-tuned infrastructure we serve the women’s hair fashion, medical hair loss and apparel markets as well as providing continuing education for professionals. From operations in the U.S. and the United Kingdom our catalogs, websites and retail stores serve a multinational cross section of customers around the world.

About Paula Young
Paula Young is the world’s leading retailer of wigs, hair pieces and fashion add-ons, with more than two million active customers. For more than 30 years, Paula Young’s mission has been to offer women of all ages beautiful, affordable hair solutions that help them develop the confidence to believe in themselves and their beauty.

About Wig.com
Wig.com provides the ultimate resource for wigs and quality hair pieces. The collection of beautiful styles offers a variety of wig sizes; styles and colors to help you easily find what you’re looking for. Wig.com is also devoted to the needs of women experiencing medical hair loss and is committed to easing you through this transitional time with a world of beautiful, comfortable wig options. At Wig.com, finding a wig and wig care products doesn't have to be a complicated procedure.

About Jaclyn Smith
For more than three decades Jaclyn Smith has held the public’s interest as an award-winning actress, designer and role model. She loves her family, her home, gardening, Tchaikovsky, baseball, “Gone with the Wind”, her mother’s cooking – and her dogs. She manages her life and career with grace and style.

In 1985 Jaclyn entered the business world with the introduction of her collection of women's apparel and accessories for Kmart stores. She pioneered the concept of celebrities developing their own Brands rather than merely endorsing others.

In September 2008, Jaclyn launched her new line of bed and bath decor at Kmart and has since introduced outdoor living and home furnishings.
Along with her friend, celebrity hair stylist José Eber, Jaclyn created a new collection of hair fashions, STYLE by Jaclyn Smith in partnership with Paula Young which launched in October 2008.

Jaclyn continues to take on the business world with her ventures in skin care products, fashion, home goods and hair styles.

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Christie Murphy

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