We don't want the life-saving properties of our CPR and test lung products to be lost on people, so we're leveraging our website to help people better understand what our products are and exactly what they do.
Grand Rapids, MI (PRWEB) September 12, 2012
Michigan Instruments, the original inventor and continued industry leader of mechanical CPR devices and test lungs, has recently launched an online store for related medical devices and replacement parts. These new ecommerce product offerings are aimed to provide easier access to repair parts and other consumables related to Michigan Instruments devices.
Michigan Instruments introduced the first mechanical CPR devices onto the medical supply market in 1964, around the same time CPR itself was being introduced. Called an "External Cardiac Compressor" (ECC) at the time, Michigan Instrument's mechanical CPR device has evolved over the years and is represented today by the company's patented LIFE-STAT model.
Later, in 1976, Michigan Instruments introduced its patented Training & Test Lung (also known as TTL® and VentAid®) onto the market. Initially used as an in-house tool to test mechanical CPR devices, Michigan Instrument's Training & Test Lung quickly grew in popularity for a wide range of medical uses, from respiratory therapy to product evaluation. Today, the test lung is often referred to as a "Michigan lung".
With a long history of innovation and high quality standards, Michigan Instruments is updating its sales and customer service practices to cater to modern business practices, specifically to medical suppliers and workers who use the internet to resupply. By offering online sales of replacement parts and other mechanical CPR and test lung related consumables, Michigan Instruments makes it simpler for customers to complete repairs and maintain their equipment.
"We're in the process of including some of our fully assembled products in our online catalog," commented Joe Baldwin, President of Michigan Instruments. "The sheer investment of some of our whole products makes this a bit difficult logistically, but we want to make it easy for people to see and access what we have to offer."
According to Baldwin, Michigan Instruments' goal "is not only to drive more sales through our website, but also to help educate customers and the medical industry in general about our products. We don't want the life-saving properties of our CPR and test lung products to be lost on people, so we're leveraging our website to help people better understand what our products are and exactly what they do."
Michigan Instruments' online store is live has been live since late July. Repair parts and consumables for mechanical CPR and test lungs can be purchased online at michiganinstruments.com/store.
About the Company
Michigan Instruments is a Grand Rapids, Michigan-based designer and manufacturer of specialized medical equipment, including Life-Stat, a mechanical CPR device, and the Training and Test Lung. The company has been and continues to be a pioneer in the respiratory care and emergency medical industries. Michigan Instruments has built a strong foundation for growth based on the dedication of its staff, a close relationship with the medical community and a company-wide commitment to producing the highest quality products.