Costa Mesa, California (PRWEB) September 13, 2012
As part of its plan for strategic growth, American Airlines Federal Credit Union (AA Credit Union) has contracted with MeridianLink. Developer of the financial industry's first multi-channel account opening and loan origination platform, MeridianLink offers a seamless solution, which can be used in-branch, online and via call centers and kiosks.
“The MeridianLink system is much more powerful and robust when compared to our current online capabilities,” explains Susan Longley, Vice President of Consumer Lending and Account Services for AA Credit Union. “We are looking forward to being able to provide business loans in addition to consumer loans – including auto, airplane, credit cards, personal and home equity – through the system. We are also planning to integrate Docusign into the platform, so we can offer our members the convenience of e-signatures.”
AA Credit Union indicated that the MeridianLink “decision engine” was a major factor in choosing the platform. “We will be able to better customize our lending guidelines and incorporate additional loan parameters,” Longley noted. “When compared to the other systems we considered, the MeridianLink platform was able to make more intelligent and informed decisions.”
In addition, Longley is looking forward to a fully automated and more dynamic cross-sales capability. “By fully integrating our account opening and lending in one seamless platform, we can automatically provide members with customized offers unique to their needs and credit history,” she said. “We’re expecting phenomenal results from this improved cross-sell proficiency.”
MeridianLink, Inc., developer of the industry's first multi-channel account opening and loan origination platform, is a leading provider of enterprise business solutions for 20,000+ financial service organizations. The company’s passion for excellence is reflected in their web-based credit reporting, lending and new account opening/deposit technologies, which all enjoy solid reputations as being cutting edge, reliable and affordable. Based in Costa Mesa, California, MeridianLink is committed to creating “Smart Solutions” that deliver “Real Value.” For more information, visit http://www.meridianlink.com.
About American Airlines Federal Credit Union
Founded in 1936, American Airlines Federal Credit Union now serves the present and retired employees of American Airlines, their family members and people who work in the air transportation industry. Now in its 76th year, American Airlines Federal Credit Union has more than 236,000 members nationwide and assets in excess of $5.5 billion. As a not-for-profit financial cooperative, American Airlines Federal Credit Union is committed first and foremost to enriching its member-owners' financial well-being through their participation in the products and services of the Credit Union. For more information, please visit http://www.AACreditUnion.org.