PowerSports Network Announces SocialLink Rewards

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Dealers can reward loyal customers, increase dealership reach and drive new sales through PowerSports Network’s newest social media product

PowerSports Network has announced the launch of SocialLink Rewards, an online program that will drive more consumer interaction with dealership sites and increase the number of customers seeing those sites. It debuts this week for the powersports industry. PowerSports Network is a division of Dominion Enterprises.

PowerSports Network's SocialLink Rewards was designed using VoxBloc, a social media application that its parent company, Dominion Enterprises, acquired in late 2011. VoxBloc was successfully developed and implemented in the entertainment industry and is now part of Dominion Social Ventures.

“This is the next evolution of social networking for our industry,” said Patty Dao, general manager, Dominion Social Ventures. “Our ROI on Facebook and Twitter will only grow if we encourage our consumers to become more involved with us and our online discussions. SocialLink Rewards accomplishes that.”

The program rewards consumers every time they interact with a dealership Facebook or Twitter site, such as liking or sharing a Facebook post. In return, the dealership sites become a more active online channel for enthusiasts, while their friends and social media followers become potential clients for the dealership.

Dealers of PowerSports Network, the industry’s market share-leading website provider, already have seen the benefits of a strong social networking presence in their stores’ website traffic and overall sales. SocialLink Rewards showcases a dealership’s inventory on its Facebook page, creates Facebook Events, offers scheduled posting of featured inventory and events, and increases newsletter subscriptions.

“Since the introduction of SocialLink last year, PowerSports Network dealers have enjoyed an average increase of 102% in website page views and a 65% increase in unique website visitors,” said Laura Reinders, marketing manager, PowerSports Network.

The SocialLink Rewards program encourages consumer interaction by providing enthusiasts with points for sharing or liking something on a dealership’s Facebook and Twitter sites. Consumers will eventually use these points to win product or service giveaways provided by the dealership.

For more information on how to increase your store’s social networking presence, contact Client Services at (800) 556-0314.

About PowerSports Network
PowerSports Network, a division of Dominion Powersports Solutions, provides industry leading dealer website solutions designed to assist dealers with lead generation and management, e-commerce, search engine optimization and more. Every PSN website includes a free mobile website and basic website statistics for traffic analysis. For more information, visit http://www.psnsales.com.

About Dominion Powersports Solutions
Dominion Powersports Solutions (DPS) offers high-performing business solutions for the powersports industry with its market-leading web products: ZiiOS, PowerSports Network, CycleTrader.com, Traffic Log Pro, and Dominion Insights. DPS is a division of Dominion Enterprises (DE), a top marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. For more information, visit http://www.DominionEnterprises.com.

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Megan Brigham
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