First Merchant Services and Coyle Hospitality Group Release New Research on Social Media Trends in the Hospitality Industry

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Research paper explores social media trends in the hospitality industry and offers best practices for businesses venturing into the digital space.

First Merchant Services (FMS), a leading provider of free point of sale (POS) systems, and partner Coyle Hospitality Group announce the release of a new research report, “Social Media in the Hospitality Industry: 2012 Trend Report”. The white paper explores the ways in which social media is being used by hospitality businesses and examines the results of integrating these platforms into their marketing initiatives.

After collecting and analyzing data from a total of 80 respondents, FMS and Coyle Hospitality identified significant social media trends within the hospitality industry.

Topics that were examined include: identifying the most popular social media platforms, exploring the benefits of utilizing social media properly, understanding the challenges that business owners and operators face with these tools, and much more. Also included in this white paper are graphs and charts that illustrate the data collected from the industry survey.

Register to receive your free copy of “Social Media in the Hospitality Industry Trend Report”. All participants involved in the data collection phase of our research will also receive a copy of this special 2012 report.

About First Merchant Services
First Merchant Services, a strategic sales partner of Harbortouch, offers free touch-screen point of sale (POS) systems and free electronic cash registers (ECR) with fully integrated credit card processing to retail and hospitality merchants. Establishing a merchant account is easy with First Merchant Services.

About Coyle Hospitality Group
Founded in 1996, Coyle Hospitality Group is a market leader providing mystery shopping services, industry benchmarking data, and market research to the hospitality industry, including hotels, resorts, restaurants, cruises, spas, timeshares, sports stadiums, and venues. Coyle utilizes a professional network of over 6,000 evaluators, serving markets both large and small, worldwide. Coyle’s hospitality experts provide unparalleled service and tailor-made programs to accommodate the nuances of each client’s brand. With Coyle’s objective and actionable reports, proprietary market research, and industry benchmarks, Coyle conveys the complete story behind each customer experience using colorful insight and meaningful analysis, recognizing that every detail counts.

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E. Wagoner
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