V2 Wine Group and West Coast Wine Partners Announce Sales and Marketing Agreement for Valley of the Moon, Lake Sonoma Brands

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V2 Wine Group of Sonoma, California and West Coast Wine Partners of Napa, California are pleased to announce a sales and marketing partnership between the two companies effective immediately. Under the terms of the agreement V2 Wine Group will be responsible for managing the distribution network of West Coast Wine Partners’ Valley of the Moon Winery and Lake Sonoma Winery brands throughout the United States.

V2 Wine Group will be responsible for sales of Valley of the Moon and Lake Sonoma Winery brands in the U.S.

Valley of the Moon and the Lake Sonoma Winery brands are excellent additions to V2 Wine Group's diverse portfolio of high quality, premium wines and wineries with distinct identities. We look forward to making gains in their recognition and distribution.

V2 Wine Group of Sonoma, California and West Coast Wine Partners of Napa, California are pleased to announce a sales and marketing partnership between the two companies effective immediately. Under the terms of the agreement V2 Wine Group will be responsible for managing the distribution network of West Coast Wine Partners’ Valley of the Moon Winery and Lake Sonoma Winery brands throughout the United States. West Coast Wine Partners acquired the two brands along with the historic 60-acre Madrone Vineyards property in Sonoma Valley from F. Korbel & Bros. in August, 2012.

“The Valley of the Moon Winery is a Sonoma Valley treasure, an historical winery and vineyard with an authentic sense of place,” said Dan Leese, President of V2 Wine Group. “Valley of the Moon and the Lake Sonoma Winery brands are excellent additions to our diverse portfolio of high quality, premium wines and wineries with distinct identities. We look forward to making gains in their recognition and distribution.”

“It is important for us to partner with wine professionals who have deep experience in the industry,” said Dan Zepponi, President of West Coast Wine Partners and a third generation California vintner. “Dan Leese and I have a professional relationship that dates back many years, and V2 Wine Group’s management and staff have spent their careers in wine. They understand the character and potential of this property and these brands.”

With the addition of Valley of the Moon and Lake Sonoma Winery, V2 Wine Group now represents over ten premium and luxury wine brands in the North American marketplace. The company’s portfolio, which includes wines V2 Wine Group produces as well as wineries with which it has sales and marketing agreements, has grown tremendously since it was founded by Dan and Katy Leese and Pete Kight in 2011. V2 Wine Group services all classes of trade and specializes primarily in wines priced from $13-$50 per bottle.

“We’ve worked hard to grow our portfolio and presence in the marketplace quickly and carefully by offering highly differentiated products and supporting them with distinctive packaging, focused marketing and a strong sales force,” said Katy Leese, General Manager of V2 Wine Group. “Valley of the Moon’s new family ownership coupled with its historical niche in Sonoma Valley makes it another outstanding addition to V2 Wine Group’s portfolio of exciting, complementary brands.”

Valley of the Moon and the Madrone Vineyards estate, which have a rich grape growing and winemaking tradition that dates back to 1863, were acquired by West Coast Wine Partners along with the Lake Sonoma Winery brand in August 2012. Founded in 2010, West Coast Wine Partners is a partnership between Dan Zepponi and the Stewart family of Kelowna, BC. West Coast Wine Partners also produces wine under the PLUME label from Napa Valley.

V2 is a wine producer that also provides sales and marketing services to a limited group of partner wineries. With a wine portfolio that includes Dry Creek Vineyard, La Follette Wines, Lake Sonoma Winery, Lucinda & Millie Vineyards, Quivira Vineyards, Qupé Cellars, Steelhead Vineyards, Toad Hollow Vineyards, Torbreck Wines and Valley of the Moon Winery, V2 is dedicated to building strong, innovative wine brands in the North American marketplace. Founded in 2011, the company is a partnership between wine industry veterans Dan and Katy Leese and entrepreneur Pete Kight.
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Contacts:
V2 Wine Group:                 
Katy Leese, General Manager;707-938-7624 x 16 (o); kleese(at)V2winegroup(dot)com     
West Coast Wine Partners:
Dan Zepponi, President; 707-287-5560(c); dzepponi(at)wcwinepartners(dot)com

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Mora Cronin

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