The Westfield Style Tour- The Award-winning Total Fall Fashion Experience is Coming to Seattle at Westfield Southcenter

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Free and open to the public, the Westfield Style Tour offers real women the opportunity to personally access Stacy London and top fashion industry stylists from Style For Hire for one-on-one style and beauty transformations – along with specific, customized wardrobe recommendations that include top picks for Fall denim provided by People StyleWatch

The award-winning Westfield Style Tour experience celebrates its 4th season in Fall 2012 with more touchpoints than ever to offer women of all ages, lifestyles, and body types the information and confidence they need to dress in style, accessorize on trend, and truly love the way they look. Fall 2012 festivities begin in Seattle on two consecutive weekends in September at Westfield Southcenter.

Westfield Southcenter
2800 Southcenter Mall, Seattle, WA 98188

September 22-23 | September 29-30
Saturday hours: 11am-7pm | Sunday hours: 12-6pm

Stacy London Meet & Greet: September 22, 11am-1pm and 2-4pm

During all four days of this showcase event, visitors are invited to engage in free fashion consultations with Style for Hire stylists who offer each guest one-on-one style tips and techniques, along with specific wardrobe recommendations that work best for that individual’s particular age, body type and style aspiration. During these style sessions, the Stacy London-trained stylists actually pull customized looks from the Westfield Style Closet— a source for the trendiest merchandise from many of Westfield’s most popular retailers. This year, guests visiting the Westfield Style Closet can also sample the season’s hottest looks in denim as selected by the editors of People StyleWatch. In conjunction with People StyleWatch’s 2nd Annual Denim Awards issue (on-sale Sept. 14), visitors can shop the editor’s picks for the hottest jeans of the season and preview a selection of the Denim Award Winners, plus get tips on finding the best fit, styles that work for their body type and more. Once guests find their perfect outfit, they can also then enjoy a free makeup consultation at the Westfield Beauty Bar, featuring samples and demonstrations of the most sought after looks in makeup and accessories.

The Westfield Style Tour experience also includes opportunities to spend personal time with Stacy London— the acclaimed style guru, host of TLC’s What Not To Wear and frequent contributor on NBC’s Today, as well as the Creative Director of the Westfield Style experience. Reserved for the first 250 visitors spending more than $100 on women’s apparel and accessories*, this exclusive “meet-and-greet” session allows lucky guests to chat with Stacy, have their photograph taken together with her, and receive a free signed copy of the Westfield Style Manual along with other fashionable gifts.

For the first time, Westfield is partnering with Time Inc. to produce the glossy Westfield Style Manual to be distributed to 350,000 households nationwide and also available at Westfield Southcenter. The Westfield Style Manual is not a typical fashion magazine, but a real hands-on, how-to shopping manual. Created and personally edited by Stacy London—— the Westfield Style Manual is above all designed to be the ultimate teaching tool. The manual guides real women how to rediscover their inner fashionista and, in the process, construct the perfect wardrobe for the season. The manual identifies and matches women of every age, size, and shape with the style trends, retailers, product lines, and beauty secrets that will work best for them.

“I am hitting the road to visit Westfield shopping centers across the country," says Stacy London. "Together with my awesome team of fashion stylists from Style for Hire, we not only will introduce the season’s hottest trends, but also help Westfield shoppers find the must-have pieces that best match their own personal tastes and needs. Ultimately, our goal is to demystify the styling process, teach Westfield shoppers how to map out a smart shopping strategy— and of course— share tons of great merchandise tips along the way.”

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About Westfield

The Westfield Group (ASX: WDC) is an Australian-based company with interests in 111 shopping centers in Australia, Brazil, New Zealand, the United Kingdom and the United States. In the U.S., the Group has a portfolio of 48 shopping centers that are home to more than 8,000 specialty stores and comprise approximately 57 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, New Jersey, New York, North Carolina, Ohio and Washington.

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Lee Sterling
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Nicole Grubbs
Westfield Southcenter
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