(PRWEB) September 13, 2012
One of the biggest problems facing professional service providers is articulating the value of what they do, especially when they meet a prospect for the first time. The result is they miss out on attracting prospective buyers.
To help professionals combat this problem, John Doerr, Co-President of RAIN Group, is delivering a free, interactive webinar—Does Your Value Proposition Measure Up?—on September 19, 2012, at 2:00 p.m. ET.
The webinar will offer professionals in consulting, marketing, finance, technology, and other service industries an opportunity to get an expert analysis of their value proposition at no cost. During the webinar, Doerr will select a handful of submitted statements and share what works well, what could be improved, and what might be missing.
"It’s a terrific opportunity to dig into the specifics of what makes a value proposition great and to learn how you can turn yours into a powerful tool for selling your services," says Doerr, who is co-author of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation (Wiley, 2011) and Professional Services Marketing (Wiley, 2009).
In addition, participants in the webinar will learn three key ways to develop a winning value proposition, what not to do when conveying your value to a prospect, and how to differentiate your value from the rest of the pack.
To sign up for the free online webinar, which is sponsored by RainToday, an online marketing and sales resource for professional services with more than 100,000 subscribers published by RAIN Group, go to http://bit.ly/OcFsfb.