Minneapolis, MN (PRWEB) September 12, 2012
Readers have a new way to discover emerging authors and worthy books, thanks to a new partnership between Minnesota-based Hillcrest Media Group and Dunn Bros Coffee. CoffeeandBooks.com, an entrepreneurial online bookstore with an in-store presence in local coffee houses, is open for business and is now accepting authors eager to challenge the traditional bookselling model. In the current jungle of mega-chains and online bookstores, many great books never get discovered; instead, readers are fed the same mass-produced titles on repeat.
“With the surge of new books available in the marketplace and the shrinking availability of shelf space at bookstores, many great books go undiscovered by readers,” said Karina Taylor, marketing director for Hillcrest Media, parent company of CoffeeandBooks.com. “CoffeeandBooks.com exposes readers to fantastic books that deserve to be noticed.”
The online book retailer’s first coffee-house partner is Dunn Bros Coffee. Participating stores offer rewards for CoffeeandBooks.com users, including a 12 oz. coffee for joining the free site, a $5 Dunn Bros Coffee gift card for each online book purchase, and specials for reserving a book club meeting space at Dunn Bros Coffee via CoffeeandBooks.com. Beginning November 1, participating stores will offer shelf space to eight of the site’s best-selling titles.
“Coffee and books go hand in hand, but we wanted to unite them in a way that offers readers something different than the traditional book-buying experience,” says Mark Christenson, vice president of marketing, Dunn Bros Coffee Franchising, Inc. “This partnership helps connect avid readers through book clubs, exclusive author events at Dunn Bros Coffee shops, and access to some of the best titles readers have yet to discover.”
The CoffeeandBooks.com online store includes titles published by Minneapolis-based Milkweed Editions and the University of Minnesota Press. CoffeeandBooks.com looks to expand its partnerships with independent presses, booksellers, and coffee houses that want to give talented authors a running start.
CoffeeandBooks.com is a division of Hillcrest Media Group. Minneapolis-based Hillcrest Media Group is a technology company rooted in the book publishing industry. Its innovative team of designers, marketers, editors, eBook developers, and industry visionaries believe that quality work and creative ideas push the publishing industry forward. CoffeeandBooks.com, Hillcrest Media Group’s exciting new addition, is committed to helping its coffee-house partners drive more customers into their stores, while at the same time exposing those customers to great books.
About Dunn Bros Coffee
Founded in 1987, Dunn Bros Coffee has successfully proven to its customers and competitors that, even in the crowded coffee category, great-tasting coffee that is carefully brewed from hand-selected, freshly roasted beans boldly stands out in a class of its own. This Minneapolis-based, award-winning coffee company was founded on the principle that premium coffee customers deserve coffee that adheres to higher standards of quality every step of the way, from cultivation to cup. From sustainable, ethical sourcing practices to daily on-site roasting, artisan handmade premium beverages, and community-connected local ownership, Dunn Bros Coffee takes every possible measure to ensure quality coffee experiences at each of its 80+ retail locations across the country. For more information, visit http://www.dunnbros.com.
For more information about CoffeeandBooks.com, please contact Ashley Olson at ashley.olson(at)hillcrestmedia(dot)com or 612-455-2283 ext. 210.
For more information about Dunn Bros Coffee, please contact Melissa Telsrow at mtelsrow(at)dunnbros(dot)com or 612-877-3605.