Empathy Lab Redefines the Television-Watching Experience for Liberty Global Customers Through Horizon TV Online

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Empathy Lab, one of the world’s leading digital consultancies focused on ecommerce and broadband solutions across all connected devices, is thrilled to announce the deployment of the Liberty Global Horizon TV Online platform. Empathy Lab designed and developed the web and mobile applications for this ground breaking new product, which was announced and demonstrated by Balan Nair and Aamir Hussain, CTOs of Liberty Global and Liberty Global Europe Operations respectively on Friday, September 7th at IBC 2012.

Horizon TV Online revolutionizes the way consumers discover, watch and interact with video entertainment across Europe," said Jon Molod, of Empathy Lab. “The approach shared by Empathy Lab and Liberty Global is visionary and we’re excited to see where.

Empathy Lab envisioned, designed and developed the browser and iOS application products as part of the cross-platform digital entertainment experience for Horizon TV Online. Pushing the boundaries of both the user interface design and the supporting technology, the solution provides Liberty Global customers with intuitive, personalized recommendations for shows and movies based upon their viewing patterns and preferences. Now live in the Netherlands, Horizon TV Online is delivered through more than 60 streaming channels and features thousands of movies and TV titles. Liberty Global customers will be able to view their full TV programming line-up as well as set DVR recordings or TV reminders for upcoming programs, manage parental controls, create playlists, and see what movies and shows their Facebook friends are recommending.

"Horizon TV Online revolutionizes the way consumers discover, watch and interact with video entertainment across Europe and eventually, throughout the countries in which Liberty Global operates globally," said Jon Molod, SVP of Media and Entertainment at Empathy Lab. “The approach shared by Empathy Lab and Liberty Global is visionary in the international rollout of an application design. We’re excited to see where we go from here."

Liberty Global is the second largest cable operator in the world with 33.8 million service subscribers and the leading international cable company with operations in 13 countries.

ABOUT EMPATHY LAB
Empathy Lab is a leading digital consultancy focused on driving breakthrough strategies and experiences that drive business success across web, mobile, tablet and smart TV for Fortune 500 and fast-growth organizations around the world. Empathy Lab’s clients include Liberty Global, the American Red Cross, Avon, Comcast, DirecTV, TJX, NBCU, Nintendo, Rogers Communications, Sony, Chartis/AIG, Sentara Healthcare, Chubb, Reed Elsevier, and Philosophy. For more information, please visit http://www.empathylab.com.

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Michelle Pack
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