I already know this year’s winners; they will connect emotionally, treat the consumer like they have a brain, are likely to be cleverly written and elegantly art directed,” said Marc Law, CD, Saatchi & Saatchi Health, Sydney
New York, NY (PRWEB) September 12, 2012
The Global Awards®, honoring the World’s Best Work in Healthcare Communications, announced this year's live international judging sessions. This September, the following prominent industry executives and agencies will host live jury sessions in six cities around the globe:
- Mandi Fine, CEO, Fine Healthcare, Johannesburg, South Africa
- Marc Law, Creative Director, Saatchi& Saatchi Health, Sydney, Australia
- Berta Loran, Executive Creative Director, Global Healthcare, Barcelona, Spain
- Adrian Parr, Creative Director, McCann Health, London, England
- Robin Shapiro, Executive Vice President/Chief Creative Officer, CAHG Chicago, USA
- Michael Demetriades, Executive Director, The Global Awards, New York, USA
For the first time in the history of the Global Awards, South Africa will play host to an international judging session. Mandi Fine, CEO of Fine Healthcare, Johannesburg, South Africa had this to say about hosting the live session: “We are thrilled to be hosting the inaugural African judging session of the Global Awards. Health is the new wealth – and with this realisation we have seen a sharp increase in the number of healthcare messages in all kinds of media in Africa. In judging the work we remain of the opinion that creative excellence is of paramount importance. So our focus will be on simplicity and innovation, and particularly the role technology plays in ensuring acceptance, delivery and response to carefully selected key messages.”
Berta Loran, Executive Creative Director, Global Healthcare, commented on the upcoming live judging session taking place in Barcelona, Spain. “It is an honor for Global Healthcare to be hosting a Global Awards local judging session indeed. I feel it is definitely the awards that set the excellence standard for healthcare communication internationally. This year I’ll be looking for better work that keeps on pushing the creativity level in our sector further. Big ideas that go beyond “the expected” and that find smart, effective solutions in this environment of economical crisis we are living in.”
The 2012 Global Awards will honor award-winners December 6th at celebrations held in New York City and Sydney, Australia.
"I already know this year’s winners; they will connect emotionally, treat the consumer like they have a brain, are likely to be cleverly written and elegantly art directed,” said Marc Law, Creative Director, Saatchi & Saatchi Health, Sydney. “Above all I expect this year’s Global winners to do one thing beautifully…communicate.”
The Global Awards Board is spearheaded Chairman Tom Domanico, Chairman Emeritus, Draftfcb Healthcare USA. The board is represented by a panel of prominent health care professionals whose reputations and knowledge of the industry continually generate prominence and expand the international reach of the Global Awards. Board members guide the judging process and ensure that the competition addresses the evolving needs of the healthcare communications industry.
In 2010, The Global Awards added online judging sessions for digital entries. These online sessions continue to allow an additional base of international jurors from regions with both established and growing healthcare markets to participate on The Global Awards Grand Jury.
Now in its 18th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products.
The Global Awards final deadline for entries is September 14th, 2012. To review the complete list of rules and regulations and Global Awards categories go to: http://www.theglobalawards.com/main.php?p=1,1,2
All press inquiries are welcome and should be directed to Gayle Mandel: firstname.lastname@example.org. Phone 212 643 4800.
About the Global Awards
Now in their eighteenth year, The Global Awards are dedicated to excellence in healthcare communications on an international basis.
About International Awards Group
Founded in 1957, International Awards Group (IAG) organizes advertising and programming competitions for the following brands: AME Awards® for the World's Most Effective Advertising™; Midas Awards® for the World’s Best Work in Financial Marketing & Advertising™; The Global Awards® for the World's Best Healthcare Advertising™; New York Festivals®; World's Best Advertising™; World's Best Radio Programs™ and World's Best Television & Films™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://www.InternationalAwardsGroup.com.