James Price of San Diego Reports on Importance of Social Media Messaging

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According to James Price of San Diego, a successful social marketing campaign is one driven by its message.

Social marketing is becoming ubiquitous, with countless businesses and brands implementing Facebook, Twitter, and Pinterest as tools of lead generation and brand enhancement. Just because social marketing is growing in its prevalence, however, does not mean that all businesses are using it effectively. A recent article from the Business 2 Community blog reveals that many businesses are becoming so wrapped up in the daily rigors of social media updates, they neglect the most important part of the marketing campaign—their own message. This article has won the attention of James Price of San Diego, who has issued a statement addressing the issue.

James Price, of the San Diego company Aero Financial, is a long-time business development expert, and has successfully guided several underperforming businesses to profitability. At Aero Financial, he helps companies to thrive by providing them with business accounting services, as well as social marketing deployment. Price has weighed in on the Business 2 Community post with his own statement to the press.

“What the article gets at is of paramount importance for businesses and for marketing professionals alike,” says James Price. “Namely, it is vital for the message to drive the marketing campaign. It is important for businesses to come up with their specific objectives, the vision for where they want their company to be, and then build the social marketing campaign around that.”

According to Price, this message should inform the daily workings of the social marketing campaign. “An effective social marketing campaign is one that publishes new content as regularly as possible, ideally each and every day,” he says. “However, it is vital for this content not to be random or haphazard, but rather for it to stem from the message, to be on-point and to correspond with the business owner’s vision.”

The Business 2 Community article agrees, noting that business owners must consider the “big picture” when embarking on a social marketing campaign, ensuring that they have thought through the kinds of clients they are seeking to reach and what, specifically, they wish to accomplish through their marketing endeavors. The article also notes that social media sites are effective tools for delivering content, but this is only meaningful so long as business owners have content to deliver.

“Social marketing can be powerful and effective, but it can also be a waste of time and money,” concludes James Price of San Diego. “The difference is in the planning, and in how much foresight the marketer or business owner brings to the campaign. The more careful the messaging is, the better the results will prove.”


James Price of San Diego is the Chairman and CEO of Aero Financial, a firm devoted to providing superior business development and marketing services to companies of all kinds. With 25 years of experience in the financial sector, Price is skilled at discovering promising, under-funded business ventures and building them up through public financing options and investment banking. A proud veteran of the United States Army, James Price currently sits on the board of numerous organizations, including the YMCA of San Diego and the I AM Foundation.

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Cora Bower
PR Management Inc.
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