Noted Publisher and Author Michael Shermer Joins TruthMarket™ Board of Advisors

Dr. Michael Shermer’s Strong Record in Debunking Dubious Statements Strengthens TruthMarket’s Crowd-funded Public Challenges to False Political, Commercial and Science Claims

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A Marketplace for Truth Telling

TruthMarket is the natural extension of Supreme Court Justice Louis Brandeis’ observation that sunlight is the best disinfectant.

Atherton, CA (PRWEB) September 12, 2012

Today Truth Seal Corp. announced that Dr. Michael Shermer has joined the TruthMarket ™ Board of Advisors. TruthMarket™ is an online Marketplace for Truth Telling™. It provides ordinary citizens with a platform to “crowd-fund” and execute grass roots campaigns that publicly expose misrepresentations and false political, commercial and science claims, while highlighting true claims and offering cash rewards to successful campaign creators, sponsors and challengers.

As the publisher of Skeptic magazine and the author of multiple books on human belief systems, Dr. Shermer brings an established track record in exposing and discrediting false claims and flawed reasoning. In his role as publisher of Skeptic magazine, which tests the truth value of any and all claims, Dr. Shermer says he is often asked, “Why should we believe you?” His answer is that, “You shouldn't. No one has a monopoly on truth.” Shermer adds this is why he believes that, “TruthMarket is the natural extension of Supreme Court Justice Louis Brandeis’ observation that sunlight is the best disinfectant. The exposure of ideas to the light of open investigation is the best hope we have for the survival of a rational society."

“We’re very excited that Dr. Shermer has chosen to join our Board of Advisors and add his authority to a growing cadre of reputable experts committed to challenging manipulative speech, false claims and fractured facts,” said Rick Hayes-Roth, Ph.D., Founder and CEO of Truth Seal. “Dr. Shermer’s many books, articles and columns have attracted a large and informed group of like-minded people supportive of truth in public dialogue. We look forward to having them participate in TruthMarket campaigns.”

“Truth Seal’s corporate board of directors has been actively recruiting respected authorities for the Board of Advisors,” stated Mark L. Feldman, Ph.D., Board Member and investor. “Advisors known for their high integrity will advance and accelerate TruthMarket’s mission to increase truth and trust throughout the information space.” Feldman adds that “over the next few weeks there will be more announcements of public figures joining the TruthMarket Board of Advisors. “

About Michael Shermer, Ph.D.
Michael Shermer, Ph.D., is the Founding Publisher of Skeptic magazine, the Executive Director of the Skeptics Society which has over 55,000 members, a monthly columnist for Scientific American, the host of the Skeptics Distinguished Science Lecture Series at Caltech, and Adjunct Professor at Claremont Graduate University and Chapman University. His latest book, The Believing Brain, synthesizes 30 years of research on how beliefs are born, formed, nourished, reinforced, challenged, changed, and extinguished.

About TruthMarket™

TruthMarket is a division of Truth Seal, a California Corporation. TruthMarket is designed to be popular online platform that enables everyone to campaign for truth in public dialogue. The primary objective is to increase truth and trust throughout the public information space – online and offline – by publicly exposing false claims and highlighting true claims. TruthMarket’s ultimate goal is to predispose all public dialogue toward truth telling. Marketplace for Truth Telling, TruthMarket and TruthSeal are trademarks of Truth Seal Corp.

Trademarks

Marketplace for Truth Telling, TruthMarket and TruthSeal are trademarks of Truth Seal Corp.


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