Truaxis Debuts Profitability Analytics to Help Financial Institutions Increase Loyalty

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StatementRewards enhancement reinforces efforts to optimize profitability and customer satisfaction

At the FinovateFall conference today, Truaxis, a MasterCard company, launched Profitability Analytics to deliver financial institutions greater insights and help optimize their customer relationships.

With this unique feature, Truaxis’ StatementRewards platform will extend the analysis of each issuer’s consumer transaction and banking data to consider additional elements – such as account balances, service fees and multi-product usage – to help them develop programs and incentives that can maximize their profitability potential.

“Data is an important asset for financial institutions if they can properly gather, interpret and act upon that information,” said Truaxis CEO Schwark Satyavolu. “Adding Profitability Analytics to the StatementRewards platform gives our customers another opportunity to maximize the value of their offering with minimal investment and upkeep required on their end.”

In addition to closely examining their own offering, financial institutions deploying Profitability Analytics also can forecast which customer segments might have accounts at competing institutions to easily create campaigns to capture more of their customers’ total spend.

Personalized offers have been shown to lift spend and online engagement with their financial institution, deepening the relationship and increasing customer satisfaction and loyalty.

About Truaxis
Truaxis, a MasterCard company, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.

Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serve their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards.

Truaxis is also the creator of, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.

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Matt Mirandi
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