Saratoga Springs, NY (PRWEB) September 12, 2012
Informz, a leading email marketing solution for the association and nonprofit markets, announced today at the 2012 Informz User Conference, new social media upgrades to the Informz email marketing platform. The new social and email integration enables clients to extend the reach of their message within Informz and provides insight into the habits of social media fans and followers.
The new social posting features in Informz allow users to seamlessly share email campaigns to Facebook and Twitter as soon as an email campaign is published. In addition to creating new efficiencies in the communications process, Informz reports are tied to the feature, allowing clients to better understand not just their email subscribers, but their social media followers as well.
“We’re thrilled to announce these new social upgrades. Cross-channel marketing yields higher engagement yet is inherently more difficult to accomplish,” said Joe Tyler, CEO at Informz. “This new feature removes several steps from our user’s workflow making it much easier for them. It also empowers our users to learn more about their audience’s social media habits.”
For more information on these new upgrades, visit http://www.informz.com.