Identity Direct Celebrate their 20th Birthday

Identity Direct, a leading global personalised gifts website, are celebrating their 20th year in business this month. Since 1992 Identity Direct have been delivering personalised products to hundreds of thousands of happy customers.

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Personalised Gifts
we’re so proud to have been delivering personalised gifts that people love for the last 20 years

Sydney, NSW (PRWEB) September 13, 2012

Identity Direct, a leading global personalised gifts website, are celebrating their 20th year in business this month. Since 1992 Identity Direct have been delivering personalised products to hundreds of thousands of happy customers.

Linda Greene, founder of Identity Direct, says “we’re so proud to have been delivering personalised gifts that people love for the last 20 years. Our success is really all due to the support of our fantastic customers. It’s an absolute privilege to make products that create such magic for children and their families.”

In the early 1990’s, Greene came across a collection of personalised books. She thought it was a fantastic idea but was disappointed that it was being neglected. They were old, out-dated tales and the child was not truly at the heart of the story. The books lacked the magic she knew they should have.

So in 1992, Linda and husband Tom brought together a team of talented illustrators and writers to develop a new range of personalised books. In September that year Identity Direct was launched with the original My Adventure Books collection. This included the best selling My Special Christmas Adventure book. The new personalised books had colourful pictures and put the child and their friends at the centre of the story. The stories told of fun adventures like joining Santa as he delivered toys on Christmas Eve.

Since launching in 1992, Identity Direct have grown into 5 regions worldwide: Australia, New Zealand, Canada, USA and the UK. The range has also grown to include hundreds of different personalised products. “Today we sell everything from books and labels, to towels, school supplies and more. All personalised on demand to cater for even the most unusual name,” says Greene.

Some of Identity Direct’s top selling products include personalised address labels, personalised baby gifts, and personalised backpacks.

Over their 20 year history, Identity Direct have also built up relationships with global children’s brands including Disney, Nickelodeon, Sesame Street and Marvel. “Many of our personalised gifts feature favourite children’s characters like Disney’s Princesses or Spider-Man. That just adds a whole other level to the magic of a personalised gift when it includes something the kids love. We hear such great stories of children being so excited that they’ve been included in a story with their favourite character. Sometimes they’re just in disbelief!”

So what drives Identity Direct? “One of the most important things for us is to create magical products that we know children will love. Bringing a smile to a child's face, or a bit of extra magic into Christmas morning just makes our day”.

About Identity Direct

Identity Direct is the world’s leading supplier of personalised children’s gifts. We create products that bring magical, memorable moments that will live in the hearts and minds of you and your children forever. All our products are individually personalised for you and, having been in business since 1992, we’re experts in personalisation. We appreciate the joy our products bring you and we take seriously our responsibility to provide you with great quality products, matched with unrivalled value and superior service.

We’re also partners with some of the biggest children’s brands in the world – including Disney, Marvel, Sesame Street and Nickelodeon. These partnerships let us combine the uniqueness of personalised gifts with the magic of your children’s favourite characters. If unique, memorable and magical is what you’re looking for in a gift, we can help!


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