The Friedman Group, LLC Announces the Use of Social Media by the Financial Services Industry is Rapidly Accelerating

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The SEC and FINRA issue Alerts and new Regulations that effect the use of social media by financial services providers.

It appears the SEC and FINRA are beginning to make moves to enable members of the financial services industry to broaden their use of social media while continuing to comply with current regulations put in place to protect investors.

“Recovering Attorney” Brad Friedman, president of The Friedman Group, LLC recently reminded clients and the readers of "The Fried" Side blog that the use of social media by the financial services industry is rapidly accelerating, in part, because of Alerts and Regulations issued by the SEC and FINRA. In two separate blog posts, Social Media And Registered Advisors and SEC Approves New Rules Regarding Social Media.

Friedman says, “It appears the SEC and FINRA are beginning to make moves to enable members of the financial services industry to broaden their use of social media while continuing to comply with current regulations put in place to protect investors. In response to moves by the SEC and FINRA, the use of social media by the financial services industry is growing. Registered Investment Advisers are using social media to communicate with existing and potential clients, promote services, educate investors and recruit new employees.”

That’s one reason why The Friedman Group, LLC focuses much of its efforts working with financial services providers. “As a recovering attorney,” says Friedman, “I am uniquely qualified to consult with professionals working in regulated industries. Whether I’m working directly with a client or with his or her Compliance Officer, we are finding a creative ways to comply with the rules and regulations while taking advantage of the power of social media. Whether we do the implementation or train our client to do it, we are seeing more and more financial services providers building vibrant social communities while building their book of business.”

In his blog post "Social Media And Registered Advisors," Friedman briefly summarize some of the salient points found in the SEC National Examination Risk Alert – Investment Advisor Use of Social Media published January 4, 2012 and its effect on Registered Investment Advisors. These issues relate to compliance and Friedman's suggests the RIA take the time to read this Alert as well as other SEC and FINRA guidelines and regulations when establishing social media compliance guidelines.

In the post "SEC Approves New Rules Regarding Social Media," Friedman highlights a recent SEC regulation that goes into effect in February 2013. This regulation exempts from review certain electronic communications sent by financial services providers.

“It’s been a challenge to break through the walls of many financial services firms,” said Friedman. “Many advisors want badly to compete in the social media market but are hesitant to jump in because of the myriad compliance issues. That’s where we come in. We are working to prevent our clients from becoming the dinosaurs of their industry.”

About The Friedman Group, LLC
The Friedman Group, LLC works to enhance the online image of Attorneys, CPAs, Financial Services Providers, Doctors, Dentists, Business Owners and other Professionals. We offer Social Media Marketing specifically tailored to the needs of these professionals and businesses. We assist by first developing a strategy to engage clients, prospects and referral sources through the power of social media to grow your business. For more information, please visit our website at http://friedmansocialmedia.com or call us at 720-248-8185.

You can also join us socially on Twitter @bradfriedman, on Facebook at http://facebook.com/TheFriedmanGroup, or on LinkedIn http://linkedin.com/in/bfriedman.

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